Added Hahn, \u00abAs someone who has only wanted to build a career in the music industry, the opportunity to work in the UMG family is an absolute dream come true.\u00a0 We believe that the UMG leadership is at the forefront of innovating positive evolution in the industry and for them to recognize a company that we built as a key ingredient in their strategy is something we are very proud and appreciative to be a part of.\u00bb
\nUniversal Music Group (UMG), the world leader in music-based entertainment, today announced the acquisition of Fame House, an award-winning, innovative digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Electric Zoo.<\/p>\n
Established in\u00a0January 2011\u00a0by\u00a0Mike Fiebach, Fame House is a digital strategy agency with offices in\u00a0Philadelphia, New York\u00a0and\u00a0Los Angeles\u00a0that’s built to uniquely serve the needs of the modern music industry.\u00a0 Fame House’s early foresight into crafting services around the new opportunities of connecting artists and fans online led them to help establish a new key role within the music ecosystem serving artists alongside labels, management companies, event companies and agents.<\/p>\n
The acquisition of Fame House will advance UMG’s strategy to create unique commercial opportunities for its artists and labels through social media, consumer engagement, direct-to-consumer and direct-to-fan initiatives, as well as activations for brands, sponsors and live events.<\/p>\n
Fame House keeps on based in\u00a0Philadelphia\u00a0and continue to provide and expand on their world-class services as an agency for Universal Music as well as third-party clients.<\/p>\n
Mike Fiebach, CEO and founder, and\u00a0Eric Hahn, Chief Strategy and Marketing Officer, will continue to lead the agency. Fiebach and Hahn will report to\u00a0Boyd Muir, Executive Vice President and Chief Financial Officer, and\u00a0Michele Anthony, Executive Vice President of UMG.<\/p>\n
\u00abAt Universal Music, we have created artist and label services that are unrivaled in our industry,\u00bb Anthony said. \u00abFame House will provide digital marketing services and social media expertise for our artists and labels to build fan engagement and reach new audiences through compelling direct-to-consumer and merchandising experiences, as well as create activation opportunities for brands and sponsors and for our live events.\u00bb<\/p>\n
Muir added, \u00abUMG’s acquisition of Fame House is further evidence of our evolution into a multifaceted entertainment company that can provide a broad range of services for artists beyond recorded music, publishing and merchandising. I’m looking forward to working with Mike, Eric and the entire Fame House team on unlocking new creative and commercial opportunities for our artists and labels.\u00bb<\/p>\n
\u00abWe are eager and excited to continue to build Fame House as a part of Universal Music Group,\u00bb Fiebach said. \u00abWe believe that we can build a game-changing business with UMG. I am thankful to Boyd, Michele,\u00a0Mike Tunnicliffe,\u00a0Peter Sinclair\u00a0and the rest of the UMG management team for recognizing the potential of Fame House and for giving us this incredible opportunity. With the resources and support of the world’s leading music company, the sky is now the limit.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"
Added Hahn, \u00abAs someone who has only wanted to build a career in the music industry, the opportunity to work in the UMG family is an absolute dream come true.\u00a0 We believe that the UMG leadership is at the forefront of innovating positive evolution in the industry and for them to recognize a company that …<\/p>\n