In \u00abBreathless Choir\u00bb, Ogilvy & Mather London brought together eighteen strangers all living with chronic respiratory conditions, to work with a choirmaster and learn how to sing again.\u00a0Breathless Choir also also won 2 Gold Lions in the Health & Wellness category. Jury President, Alexandra von Plato, Group President of Publicis Healthcare Communications Group, described the campaign as one that challenges the traditional \u2018product as hero\u2019 approach to focus on \u2018patient as hero\u2019. \u201cIt\u2019s a stunning example of cinematic storytelling in the medical devices industry and clearly breaks the mould,\u201d she said.<\/p>\n Man Boobs was developed on behalf of the The Breast Cancer Health Movement and takes on social media censorship of female breasts by demonstrating how to do a breast self-exam using a man. The social campaign also raises awareness for breast cancer in men. The Grand Prix for Good jury includes members of the Pharma and Health and Wellness juries, as well as representatives from the United Nations Foundation. Man Boobs also won 2 Gold Lions in the Health & Wellness category.<\/p>\n Man Woobs had been previously bestowed the Big Bang Prize to the most innovative idea at FIAP 2106, but the agency who registered the piece at FIAP was McCann San Jos\u00e9.<\/p>\n Indian Agency Medulla, the top among agencies and McCann Health 1st among the networks<\/strong><\/span><\/p>\n The Healthcare Agency of the Year went to Medulla Communications Mumbai and the Healthcare Network of the Year was awarded to McCann Health.<\/p>\n Langland, Windsor took the 2nd place as Agency of the Year and the third position was for McCann Health, Hong Kong.<\/p>\n Publicis Healthcare reached the 2nd spot as Agency Network of the Year and Ogilvy Commonhealth Worldwide took the 3rd place.<\/p>\n \u00abUnicef Brain Food\u00bb got the Young<\/strong><\/span><\/p>\n The Young Lions health was awarded to the creative couple from DigitasLBi France Eleanor Howe and Lina Benmansour for their work, \u00abUnicef Brain Food\u00bb.<\/p>\n The jury, including UNICEF Goodwill Ambassador, Shakira, chose the idea because answers the brief innovatively, by using everyday objects to stimulate play, and provides creative ways for caregivers to interact with children. Stunning growth in Health & Wellness registrations<\/strong><\/span><\/p>\n As reported by the Cannes Lions organisation, There have been a stunning increase in registrations for the health & Wellness Lions competition from the 1430 in 2015 to the 2024 in 2016.<\/p>\n There have been also a good increase in the number of pieces in the Pharma competition, but far smaller, from the 432 works in 2015 to the 583.<\/p>\n These data the ad business shows scarce growth in pharma due probably to the strict regulation on this kind of products commercial communications and reflects perhaps th golden era of the health & wellness wide range of products and services which can be commercialised without medical prescription. Commenting on the results, Lions Health Festival Director, Louise Benson, said, \u201cWe\u2019re delighted to reward and celebrate the ground-breaking work providing a benchmark of excellence in the healthcare communications industry. Now in its third year, Lions Health is an arena to recognise achievements and we would like to thank the jury for collectively selecting our 2016 winners.\u201d<\/p>\n Leaving aside the awards Lions Health also offers a two-day Festival of content, learning and debate. This year the celebrates the life-changing innovations, trends, and game-changing technology transforming the current healthcare industry. Lions Health is currently taking place from 18th to 19th June.<\/p>\n Image over the headline.-<\/strong> FCB Inferno team collects the Heath & Wellness Grand Prix at the Award Gala in Cannes Lions 2016. Photo\u00a0\u00a9 Cannes Lions.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n Philips Breathless Choir<\/span> Related Eastwindmarketing links (old platform):<\/strong><\/span><\/p>\n First ever Health and Wellness Grand Prix went to \u201cMother Book\u201d by Dentsu Nagoya<\/span>
\nOgilvy & Mather cropped as well 6 Sliver and 5 Bronze Health Lions today.<\/p>\n![\"The](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/06\/Cannes-Lions-2016_Pharma-Grand-Prix.jpg\")
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\nUnicef Brain Food will be used as part of UNICEF\u2019s overall communication outreach on Early Childhood Development.<\/p>\n<\/a>
\nFollowing the data provided by the Global Wellness Institute 2014 study the global wellness market was worth in 2014 $3.4 trillion, making it nearly three times larger than the $1 trillion worldwide pharmaceutical industry. And the growth prospects were double digit for 2015 and beyond.<\/p>\n
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\nProject Literacy (1st ad)<\/span>
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\nProject Literacy (the website)<\/a><\/span><\/p>\n
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\nRelated Eastwindmarketing links<\/span> (Spanish edition):<\/strong><\/span><\/p>\n