{"id":4641,"date":"2016-07-11T23:55:52","date_gmt":"2016-07-11T21:55:52","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=4641"},"modified":"2016-07-12T22:55:58","modified_gmt":"2016-07-12T20:55:58","slug":"cannes-lions-2016-usa-uk-and-brazil-again-the-best-hunters","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2016-usa-uk-and-brazil-again-the-best-hunters\/","title":{"rendered":"Cannes Lions 2016.- USA, UK and Brazil, again the best hunters"},"content":{"rendered":"<p>Once the rush and galas of the International Festival of Creativity have gone by and back in the office Eastwind analyses the official statistics on Lions bestowed by country already provided by the organisers.<\/p>\n<p>As it is usual since long in the Cannes Lions Festival, USA has been the top Lions hunter in the International Festival of Creativity again in the 2016 edition.<\/p>\n<p>The States cropped 354 prizes. It follows as usual once more the UK with 164 and 3rd comes Brazil grabbing 90 Lions.<\/p>\n<p><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MarcelloSerpashowsLionofStMark_1500pix_corta.jpg\" rel=\"attachment wp-att-4633\"><img decoding=\"async\" class=\"alignnone wp-image-4633\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MarcelloSerpashowsLionofStMark_1500pix_corta.jpg\" alt=\"Marcello Serpa (co-founder of AlmapBBDO )shows the Lion of St. Mark and Luiz Sanches \u00a0(Creative Director General, Almap BBDO) the Creative Agency of the Year Lion at the end of the final Awards Gala on 25th July at the Palais des Festivals in Cannes. \u00a9 Eastwind.\" width=\"890\" height=\"774\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MarcelloSerpashowsLionofStMark_1500pix_corta.jpg 1500w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MarcelloSerpashowsLionofStMark_1500pix_corta-768x668.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<p><span style=\"color: #3366ff;\">Marcello Serpa (co-founder of AlmapBBDO )shows the Lion of St. Mark and Luiz Sanches \u00a0(Creative Director General, Almap BBDO) the Creative Agency of the Year Lion at the end of the final Awards Gala on 25th July at the Palais des Festivals in Cannes. \u00a9 Eastwind<\/span>.<\/p>\n<p>Besides, AlmapBBDO Sao Paulo -Brazil- took the special Lion to the Creative Agency of the Year and the reputed Marcello Serpa was honored with the Lion of St. Mark. Serpa had announced early this year that he gets retired.<\/p>\n<p>WPP, headquartered in London, got for sixth year in a row the special Lion to the Creative Holding of the Year and Ogilvy &amp; Mather the special recognition to the Creative Network of the Year again after the network had got \u00a0this same Lion in 2016.<\/p>\n<figure id=\"attachment_4631\" aria-describedby=\"caption-attachment-4631\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MengySorrell_salidapremios_1500pix.jpg\" rel=\"attachment wp-att-4631\"><img decoding=\"async\" class=\"wp-image-4631\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MengySorrell_salidapremios_1500pix.jpg\" alt=\"Tham Khai Meng (Ogilvy) y Sir Martin Sorrell (Chairman and CEO WPP) conversan con los periodistas a la salida de la \u00faltima gala de entrega de premios el 25 de junio en Cannes.Fotograf\u00eda realizad a por Christian Alminana.\" width=\"890\" height=\"592\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MengySorrell_salidapremios_1500pix.jpg 1500w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/MengySorrell_salidapremios_1500pix-768x510.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-4631\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Tham Khai Meng (Ogilvy) y Sir Martin Sorrell (Chairman and CEO WPP) answer some journalists at the end of the final Awards Gala. 2016 Cannes Lions 18-25 June in Cannes France. Photo \u00a9 Cannes Lions by Christian Alminana<\/span><\/figcaption><\/figure>\n<p>The Titanium Lion, Integrated Grand Prix , as well as the Film Craft Grand went to the States, and he US production company Tool USA was presented the Palme d\u2019Or.<br \/>\nThe Independent Agency of the Year Lion was also for the USA, Droga 5 New York took it.<\/p>\n<p>Australia (71 Lions), Germany (63), New Zealand (57), France (55), Sweden (51), Japan (46) and Argentina (40)\u00a0follow the top 3 countries by number of Lions cropped.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Spain and India roared 27 times each<\/strong><\/span><\/p>\n<p>Following the top 10 group they come a bunch of countries led by India and Spain ex aequo with 27 Lions each.<\/p>\n<figure id=\"attachment_4628\" aria-describedby=\"caption-attachment-4628\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/LoteriaNavidad2015_Leo-Burnett_Justinoymaniquies.jpg\" rel=\"attachment wp-att-4628\"><img decoding=\"async\" class=\"wp-image-4628\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/LoteriaNavidad2015_Leo-Burnett_Justinoymaniquies.jpg\" alt=\"Justino y los maniqu\u00edes de la f\u00e1brica El Pilar, protagonistas de la campa\u00f1a de LAE y Leo Burnett que se ha tra\u00eddo el \u00fanico Grand Prix obtenido por Espa\u00f1a en Cannes Lions 2016. \u00a9 Leo Burnett\" width=\"890\" height=\"465\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/LoteriaNavidad2015_Leo-Burnett_Justinoymaniquies.jpg 2519w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/LoteriaNavidad2015_Leo-Burnett_Justinoymaniquies-768x400.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-4628\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Justino takes a selfie with the manequins manufactured at El Pilar mill. Leo Burnett won Cyber Grand Prix thanks to \u00abJustino\u00bb (PRNewsFoto\/Leo Burnett)<\/span><\/figcaption><\/figure>\n<p>This 2nd group of winners includes 6 nations that cropped from 20 to 27 Lions at the Festival. Leaving aside Spain and India they arethe following: South Africa (25), Thailand (23), B\u00e9lgium (23) and The Nederlands (20).<\/p>\n<figure id=\"attachment_4630\" aria-describedby=\"caption-attachment-4630\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/Cannes-Lions-2016_Make_Love_not_Scars_Ogilvy_Mumbai_Resma.jpg\" rel=\"attachment wp-att-4630\"><img decoding=\"async\" class=\"wp-image-4630\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/Cannes-Lions-2016_Make_Love_not_Scars_Ogilvy_Mumbai_Resma.jpg\" alt=\"Ogilvy &amp; Mather Bombai, Make Love Not Scars -Haz el Amor no Cicatrices-, Consejos de Belleza de Reshma. Glass Lion 2016. Imagen tomada por Eastwind durante la gala de entrega de premios en cannes Lions 2016.\" width=\"890\" height=\"668\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/Cannes-Lions-2016_Make_Love_not_Scars_Ogilvy_Mumbai_Resma.jpg 1500w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/07\/Cannes-Lions-2016_Make_Love_not_Scars_Ogilvy_Mumbai_Resma-768x576.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-4630\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Ogilvy &amp; Mather Mumbai, Make Love Not Scars , Beauty Tips from Reshma was presented the Glass Lion. Caption taken by Eastwind at the final Awards Cannes Lions Gala on 25th July in Cannes.<\/span><\/figcaption><\/figure>\n<p>The 27 Lions earned by Spain and India would place both countries a the 11th spot, but it is possible that India takes a better position than Spain in the official ranking attending to the quality of the Lions, the Asian country was presented with.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>The top 10 countries grabbed the 73% of the Lions<\/strong><\/span><\/p>\n<p>From a total of 1360 Lions bestowed in 2016 the group of the top 10 winners got 991 (around the 73%), while the bunch led by India and Spain took just 145 (the 10.66%).<\/p>\n<p>Look, that the US agencies and production companies alone grabbed around the 26% of the total Lions bestowed (354). The UK (164) got alone the 12.05%.<\/p>\n<p>Cannes Lions will not publish any rankings by country or agencies before August. The official lists take into account not only the number of prizes but also the quality of the recognitions earned, so the final results may vary from the provided in this post, while already indicative.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Farewell message on the screen topping the main perron of the Cannes Palais de Festivals after the last awards gala.\u00a9 Cannes Lions.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwindmarketing links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/apro-triggers-movement-against-the-rebate\/\" target=\"_blank\">APRO triggers movement against the rebate<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/six-bigs-in-the-ad-indusry-give-up-competition-under-the-common-ground-inititative\/\" target=\"_blank\">Six bigs in the ad indusry give up competition under the Common Ground inititative<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-i-sea-app-entry-under-rewew-of-eligibility\/\" target=\"_blank\">Cannes Lions.- \u201cI Sea\u201d app entry, under rewew of eligibility<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/know-your-creative-profile-with-mecs-creative-dna-installation\/\" target=\"_blank\">Know your creative profile with Mec\u2019s Creative DNA installation<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/ogilvy-starts-off-healthy-at-cannes-lions-2016\/\" target=\"_blank\">Philips starts off healthy at Cannes Lions 2016<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/accenture-to-showcase-cutting-edge-3d-body-scanning-tech-at-cannes-lions-innovation\/\" target=\"_blank\">Accenture to showcase cutting edge 3D body scanning tech at Cannes Lions Innovation<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once the rush and galas of the International Festival of Creativity have gone by and back in the office Eastwind analyses the official statistics on Lions bestowed by country already provided by the organisers. As it is usual since long in the Cannes Lions Festival, USA has been the top Lions hunter in the International &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2016-usa-uk-and-brazil-again-the-best-hunters\/\"> <span class=\"screen-reader-text\">Cannes Lions 2016.- USA, UK and Brazil, again the best hunters<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":164,"featured_media":4635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5],"tags":[1742,4073,562,4076,4071,4074,399,4075,4072,450],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/4641"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=4641"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/4641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/4635"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=4641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=4641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=4641"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=4641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}