While some US citizens have taken the streets by assault protesting against Donald Trump’s election as the next President of the United States, the DMA -Data&Marketing Association, till October 2016 Direct Marketing Association- considers Trump’s win more as an opportunity than as a problem.<\/p>\n
\u201cAn all-Republican lineup in the nation\u2019s capital should present a much more business-friendly environment,\u201d said\u00a0Emmett O\u2019Keefe. SVP of Advocacy at the DMA.
\nFurther, the vast majority of pro-data and marketing lawmakers were re-elected, again, an actual advantage for the intersts of the industry members of the Association.<\/p>\n
FCC’s more restrictive privacy rules will get under review<\/strong><\/span><\/p>\n \u201cRegarding legislation and regulation that specifically affects the data and marketing industry, there are indications that regulations adopted by the current Administration, including privacy rules passed last month by the Federal Communications Communication, will come under review in the next Congress.\u201d<\/p>\n DMA strongly opposed the FCC\u2019s decision to issue new rules regulating Internet Service Providers as it posed an unnecessary restriction on how data can be used responsibly to provide innovative services to consumers.<\/p>\n The privacy rules regulating Internet Service Providers\u00a0discarded the regulatory framework that had been fostering growth of the Internet economy till that moment. The rules supporting much of the content and services consumers enjoy every day.<\/p>\n Voters disagree with democrats policy sets an opportunity for DMA<\/strong><\/span><\/p>\n While many lawmakers were re-elected, O\u2019Keefe noted that this election sent a clear message to Washington.<\/p>\n \u201cVoters have said that Washington isn\u2019t working and expressed frustration that nothing is getting done,\u201d he said. \u201cThis sets the stage for lawmakers from both parties to work together on issues with bipartisan support. It also presents an opportunity for leading industry associations like DMA to bring forward viable policy solutions on such issues as national data breach legislation and efforts to encourage innovation in the data driven economy.\u201d<\/p>\n A new pro business Government will open more oportunities for self regulation<\/strong><\/span><\/p>\n \u201cThe beginning of a new Administration and Congress is a rich moment to educate lawmakers and their top aides on the data and marketing industry\u2019s vast contributions to consumers, jobs growth and the U.S. economy when they are in a learning mode. It\u2019s also an important opportunity to present our industry\u2019s case about the virtues and effectiveness of industry self-regulation in supporting choice and transparency for consumers while fostering innovations that benefit consumers and grow our economy,\u201d added O\u2019Keefe.<\/p>\n Established in 1917, the DMA is the community aimed to support a deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA\u2019s membership is made up of today\u2019s leading tech and data innovators, brand marketers, agencies, service providers and media companies, so that the Association represents the entire marketing ecosystem \u2013 from demand side to supply side<\/p>\n Image over the headline.-<\/strong><\/span> Emmett O\u2019Keefe. SVP of Advocacy at the DMA. Images\u00a0\u00a9 DMA, compositum, Eastwind.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n DMA positioning against FCC new pryvacy rules regulating Internet Service Providers<\/a><\/span><\/p>\n