JC-Decaux and TECOM Group have signed an agreement under which the French OOH giant will deploy an ultra-high quality advertising platform at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.
\nThe smart ad OOh platform includes dynamic, fully connected, LED digital screens, as well as solar powered bus shelters that will provide information about transport, accessibility for people with physical disabilities and USB charging facilities.
\nThis community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks, with the view to extend the model to other cities accross the country.<\/p>\n
At the signing ceremony in Dubai attended by Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux and Malek Al Malek CEO of TECOM Business Parks<\/p>\n
The advertising structures will take on a minimalist feel and will serve more than 3,000 business partners, and regional and international organisations, unlocking opportunities for brands to engage with an audience of close to 50,000 professionals at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.<\/p>\n
The concept of advertising on street furniture such as benches, bus shelters, phone kiosks, and other public fixtures, was first pioneered by JCDecaux back in 1964, and has proven to be a means of funding public infrastructure using advertising revenue. In 2015, JCDecaux generated \u20ac3.2 billion outdoor revenues globally.<\/p>\n
Malek Sultan Al Malek, Chief Executive Officer at TECOM Business Parks, said:\u201cOur new partnership with JCDecaux enables us to combine the strengths of the world\u2019s leading outdoor advertising company with our own experience in building innovative business communities over the last decade. Together we will reimagine the future of three business parks that are recognised across the region as being leaders in innovation and creativity, as we work towards common goals and write a new chapter in Dubai\u2019s development.\u201d<\/p>\n
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said:\u201cIn TECOM Group, we have a partner that embraces new ideas and innovation, thus mirroring our own core values, and we are proud to be a part of the sustainable development of the city\u2019s innovative communities. This partnership speaks of our ability to fulfil the needs of smart cities and brands through high value-added, fully customised, products and services. It is also in line with our global strategic direction for digital outdoor, which emcompasses the 3 core elements of digital, data and distribution. An approach which facilitates the delivery of smart advertising solutions in the right place, with the right message, to the right people and at the right time.\u201d<\/p>\n
Image over the headline.-<\/strong> One of TECOM business parks. \u00a9 JC-Decaux\/TECOM Business Parks.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" JC-Decaux and TECOM Group have signed an agreement under which the French OOH giant will deploy an ultra-high quality advertising platform at Dubai Media City, Dubai Internet City and Dubai Knowledge Park. The smart ad OOh platform includes dynamic, fully connected, LED digital screens, as well as solar powered bus shelters that will provide information …<\/p>\n