![\"Karmarama's](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/11\/Karmarama-Karma-Graphic_entrancefull.jpg\")
<\/a>Karmarama serves such clients as the BBC, Confused.com, Honda, Just Eat and Unilever, among others. Karmarama has a team of 250 employees spanning creatives, digital strategists and data practitioners.<\/p>\n
The acquisition strengthens the ability of\u00a0Accenture Interactive, part of\u00a0Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond.<\/p>\n
That of Karmarama is the latest in a series of purchases Accenture has made to rapidly scale Accenture Interactive\u2019s end-to-end customer experience transformation solutions for brands globally. In April this year, Accenture acquired a majority stake in\u00a0IMJ Corporation\u00a0(IMJ), a full-service digital agency in Japan. Prior to that, Accenture acquired\u00a0AD.Dialeto, an independent Brazilian digital agency;\u00a0Pacific Link, a set of independent digital agencies serving Hong Kong and Greater China;\u00a0Chaotic Moon, an Austin, Texas-based creative technology studio; and\u00a0Brightstep, a Swedish provider of digital content and commerce solutions.<\/p>\n
Karmarama\u2019s Jon Wilkins (Executive Chairman), Ben Bilboul (Chief Executive Officer), Sid McGrath (Chief Strategy Officer) and Nik Studzinski (Chief Creative Officer) will continue in their current roles and take on additional Accenture Interactive leadership positions to drive brand strategy and creativity in Europe, Africa, the Middle East and Latin America (EALA).<\/p>\n
Terms of the Karmarama purchase has been not disclosed.<\/p>\n
A win-win transaction<\/strong><\/span><\/p>\n The acquisition bolsters the full suite of customer transformation services Accenture Interactive provides to brands, from customer insights to creative conception and omnichannel delivery of meaningful human experiences. It also contributes to the growth of Accenture Interactive\u2019s UK team of marketing professionals and creatives.<\/p>\n \u201cAcquiring a creative agency in London, where some of the world\u2019s most iconic creative work is produced, will help us reshape how brands imagine, create, and deliver customer experiences,\u201d said\u00a0Brian Whipple, head of Accenture Interactive. \u201cKarmarama will become part of the world\u2019s largest digital agency, expanding our global capabilities across experience, marketing, content and commerce with excellence in creative and mobile. This will contribute to further differentiate Accenture Interactive as a new breed of agency \u2013 experience architects \u2013 which helps brands connect disconnected experiences and shares accountability with clients for their business outcomes.\u201d<\/p>\n \u201cKarmarama is a pioneer of modern creativity that CMOs want a big ideas agency with a deep understanding of how to connect people with brands,\u201d said\u00a0Anatoly Roytman, head of Accenture Interactive Europe, Africa, Middle East and Latin America (EALA). \u201cTogether, we have created a new industry powerhouse and one of the largest homes for digital creativity in the UK. This acquisition will help Accenture Interactive to meet growing client demand in the UK market and beyond, and will enable us more than ever to push the boundaries when it comes to creating remarkable brand experiences.\u201d<\/p>\n \u201cAs part of Accenture Interactive, we will dramatically enhance our ability to offer best-in-class creativity and digital delivery,\u201d said Ben Bilboul, CEO at Karmarama. \u201cWe look forward to extending our creative ideas across the entire customer experience, offering clients consistent and connected creativity. We believe this is a genuinely game-changing moment for clients and for our team, who will now have even greater opportunity to work with leading global brands across international markets.\u201d<\/p>\n Image over the headline.-\u00a0Detail of the main entry at Karmarama’s studio at London. \u00a9 Karmarama.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Accenture has acquired\u00a0Karmarama, one of the UK\u2019s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers. Headquartered in London, Karmarama develops advertising campaigns, data-driven content and mobile platforms to build immersive consumer experiences, ensuring that creativity is embedded across all aspects of a brand.\u00a0Established …<\/p>\n<\/a>