{"id":5754,"date":"2016-12-01T17:06:22","date_gmt":"2016-12-01T16:06:22","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=5754"},"modified":"2016-12-01T17:11:41","modified_gmt":"2016-12-01T16:11:41","slug":"durex-unveils-the-acclaimed-name-for-the-safe-sex-unnofficial-emoji","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/durex-unveils-the-acclaimed-name-for-the-safe-sex-unnofficial-emoji\/","title":{"rendered":"World AIDS day.- Durex unveils the acclaimed name for the safe sex unofficial emoji"},"content":{"rendered":"

As part of Durex’s ongoing #CondomEmoji campaign, Durex unveils \u00abUmbrella with Raindrops\u00bb as the overwhelmingly preferred choice in a global poll to name the unofficial safe sex emoji, that has been carried out by the brand to mark World AIDS Day.<\/p>\n

In response to Unicode’s refusal to create an official Condom Emoji Durex kicked off the #CondomEmoji campaign asking people to use and share the icon on social media to show their support for an official safe sex emoji which will help young people everywhere talk about safe sex.
\nThe campaign has also received the support of the International Planned Parenthood Federation.<\/p>\n

\""Umbrella<\/a>
\u00abUmbrella with Raindrops\u00bb most voted emoji for safe sex #CondomEmoji campaign by Durex.<\/span><\/figcaption><\/figure>\n

\u00abDurex Global Category Director,\u00a0Volker Sydow, said: \u00abAt Durex we believe that for this World AIDS Day identifying\u00a0the unofficial safe sex emoji\u00a0is an important step\u00a0that helps\u00a0to empower young people\u00a0to\u00a0put\u00a0safe sex back on the agenda, supporting the fight to reduce the spread of HIV and AIDS. We are asking people to show their support for the cause by using this unofficial safe sex emoji and\u00a0sharing\u00a0the hashtag #CondomEmoji.\u00bb<\/p>\n

50% of 16-35 year olds don’t feel HIV as something that could affect them<\/strong><\/span><\/p>\n

 <\/p>\n

The campaign has been launched in response to the shocking revelation that half of 16-35 year olds felt that HIV is not something that could ever affect them\u00a0(sic. Someone Like Me, VIMN & Brand Solutions Insight with Tapestry Research, 2014) despite the fact that 36.7 million people globally are living with HIV and 2.1 million people were newly infected with the virus during the last year (sic. UNAIDS Factsheet, November, 2016).<\/p>\n

More than 60% of young people surveyed admitted to being uncomfortable discussing safe sex (sic. 3GEM – UK,\u00a0October 2016), with 72% claiming they found it easier to express emotions using emojis and more than three quarters admitting that they use emojis to discuss sex. 9 out of 10 agreed that an official #CondomEmoji would be something that would help them to talk more openly about safe sex.<\/p>\n

\"#CondomEmoji<\/a>
#CondomEmoji campaign video by Havas.<\/span><\/figcaption><\/figure>\n

Director General\u00a0of the International Planned Parenthood Federation, Tewodros Melesse, said: \u00abSafe sex awareness continues to be an important global challenge. We support Durex’s campaign in helping make young people think about protection. On World AIDS Day we will be backing this effort to help raise awarness of the risks associated with unprotected sex.\u00bb<\/p>\n

Image over the headline<\/span>.-<\/strong>\u00a0\u00abUmbrella with Raindrops\u00bb most voted emoji for safe sex #CondomEmoji campaign by Durex.<\/span><\/p>\n

Related external links<\/span>:<\/strong><\/span><\/p>\n

#CondomEmoji campaign kick off video<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As part of Durex’s ongoing #CondomEmoji campaign, Durex unveils \u00abUmbrella with Raindrops\u00bb as the overwhelmingly preferred choice in a global poll to name the unofficial safe sex emoji, that has been carried out by the brand to mark World AIDS Day. In response to Unicode’s refusal to create an official Condom Emoji Durex kicked off …<\/p>\n

World AIDS day.- Durex unveils the acclaimed name for the safe sex unofficial emoji<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[4705,4706,4708,672,410,4707,4709],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/5754"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=5754"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/5754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/5757"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=5754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=5754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=5754"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=5754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}