{"id":5763,"date":"2016-12-01T14:27:10","date_gmt":"2016-12-01T13:27:10","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=5763"},"modified":"2016-12-01T19:15:26","modified_gmt":"2016-12-01T18:15:26","slug":"pepsi-expands-pepsimoji-campaign-with-seasons-greetings-merchandising-and-game","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/pepsi-expands-pepsimoji-campaign-with-seasons-greetings-merchandising-and-game\/","title":{"rendered":"Pepsi expands PepsiMoji campaign with \u00abSeasons greetings\u00bb merchandising and game"},"content":{"rendered":"<p>Pepsi launched a expansion of its PepsiMoji campaign in the U.S. with the addition of new holiday-inspired emoji characters.<br \/>\nThe brand encourages fans to spread holiday cheer this season and #SayItWithPepsi.<br \/>\nFurther, Pepsi merchandises its Christmas emojis and gamifies the whole campaign.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Getting ready to launch something fun for the holidays. Can you guess what it is? <a href=\"https:\/\/twitter.com\/hashtag\/SayItWithPepsi?src=hash&amp;ref_src=twsrc%5Etfw\">#SayItWithPepsi<\/a> <a href=\"https:\/\/t.co\/U7Pk2g8D15\">pic.twitter.com\/U7Pk2g8D15<\/a><\/p>\n<p>&mdash; Pepsi (@pepsi) <a href=\"https:\/\/twitter.com\/pepsi\/status\/802210248207593472?ref_src=twsrc%5Etfw\">November 25, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The new PepsiMoji collection is free to download in the Apple App and Google Play Store and is featured on Pepsi and Diet Pepsi two-liter bottles, through the end of the year.<\/p>\n<p>There are available hundreds of proprietary PepsiMoji characters created by the PepsiCo Design &amp; Innovation Center, so thet fans can pick from a variety of themes, including food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this holiday season, they can #SayItWithPepsi.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>PepsiMoji Christmas products<\/strong><\/span><\/p>\n<p>In addition, fans can purchase special-edition PepsiMoji items, just in time for holiday shopping at a dedicated Christmas hub, PepsiPopUpShop.com (http:\/\/www.pepsipopupshop.com\/).<\/p>\n<p>Available through\u00a0December 26th, the pop up store \u00a0features festive holiday products for gift giving, holiday party decorating and more.<\/p>\n<figure id=\"attachment_5764\" aria-describedby=\"caption-attachment-5764\" style=\"width: 400px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Pepsimoji_Christmasproducts.jpg\" rel=\"attachment wp-att-5764\"><img decoding=\"async\" class=\"wp-image-5764\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Pepsimoji_Christmasproducts.jpg\" alt=\"Christmas PepsiMoji products. \u00a9 Pepsico.\" width=\"400\" height=\"711\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Pepsimoji_Christmasproducts.jpg 1004w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Pepsimoji_Christmasproducts-768x1364.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-5764\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Christmas PepsiMoji products. \u00a9 Pepsico.<\/span><\/figcaption><\/figure>\n<p>Items range from PepsiMoji apparel such as sweatshirts, beanies and socks to stockings, mugs, pillow cases, phone cases and holiday cards.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>PepsiMoji White Elephant Facebook game<\/strong><\/span><\/p>\n<p>Adding a twist on the holiday classic \u00abwhite elephant\u00bb game, the brand is asking fans to #SayItWithPepsi in order to win a variety of fun prizes like an ugly holiday sweater or a peppermint-themed snow tube.<\/p>\n<p>The PepsiMoji White Elephant Game is available, for free, on Facebook via\u00a0https:\/\/www.facebook.com\/PepsiMojiHolidayWhiteElephant\/\u00a0and will run from\u00a0December 1st to 20th.<br \/>\nAfter communicating with a Facebook Messaging Bot, fans become eligible to win free prizes which can be exchanged with their friends through Facebook messenger in true \u00abwhite elephant\u00bb form.<\/p>\n<p>At the game&#8217;s end, the bot will send a unique code to all users that can be entered into Pepsi Pass, the Pepsi rewards program, which can be downloaded at\u00a0http:\/\/www.pepsipass.com\/.<br \/>\nOnce entered the code, the program will unlock their prize which can be redeemed up until\u00a0January 5th, 2017.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Christmas PepsiMoji doormat.\u00a0\u00a9 Pepsico.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi launched a expansion of its PepsiMoji campaign in the U.S. with the addition of new holiday-inspired emoji characters. The brand encourages fans to spread holiday cheer this season and #SayItWithPepsi. Further, Pepsi merchandises its Christmas emojis and gamifies the whole campaign. Getting ready to launch something fun for the holidays. Can you guess what &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/pepsi-expands-pepsimoji-campaign-with-seasons-greetings-merchandising-and-game\/\"> <span class=\"screen-reader-text\">Pepsi expands PepsiMoji campaign with \u00abSeasons greetings\u00bb merchandising and game<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":5766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[4711,4426,2938,2194,4710,4712,982],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/5763"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=5763"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/5763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/5766"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=5763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=5763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=5763"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=5763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}