{"id":5997,"date":"2016-12-07T20:30:57","date_gmt":"2016-12-07T19:30:57","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=5997"},"modified":"2016-12-12T09:23:35","modified_gmt":"2016-12-12T08:23:35","slug":"starbucks-launches-in-china-wechat-social-gifting-feature-and-wechat-pay","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/starbucks-launches-in-china-wechat-social-gifting-feature-and-wechat-pay\/","title":{"rendered":"Starbucks launches in China WeChat social gifting feature and WeChat Pay"},"content":{"rendered":"

Starbucks Coffee Company and Tencent Holdings Limited, a leading provider of internet value-added services in China,\u00a0today announced a strategic partnership to co-create a new social gifting feature on WeChat, China\u2019s leading mobile social communications service, in early 2017.
\nAs part of this partnership, Starbucks introduces the use of WeChat Pay for purchases in its 2,500
\nretail stores accross the Asian country.<\/p>\n

\"\u00a9<\/a>
\u00a9 Tencent Holdings.<\/span><\/figcaption><\/figure>\n

This partnership positions Starbucks as the first retail brand to combine and bring a locally-relevant social gifting and digital payment experience to life on WeChat in China. Tapping into the 846 million global monthly active user accounts (as of the third quarter of 2016), the new integrated feature will seamlessly allow customers in China to instantly and conveniently gift Starbucks to a friend or loved one<\/p>\n

Today\u2019s announcement builds on Starbucks rapidly expanding portfolio of digital innovations in China, which integrates the in-store experience with the digital Fourth Place experience.
\nEarlier this year, Starbucks launched a mobile payment system in China aimed at providing My Starbucks Rewards\u00ae (MSR) members access to a fast, seamless and convenient way to pay for purchases, using their pre-loaded Starbucks Gift Card on their mobile devices.<\/p>\n

\"Kevin<\/a>
Kevin Johnson, Starbucks President and Chief Operating officer, is shown with Howard Schultz, chairman and Chief Executive Officer in a Starbucks store at the corporate headquarters in Seattle. Photographed on Thursday, December 1st, 2016.\u00a0<\/span>Photo by Joshua Trujillo, Starbucks<\/span><\/figcaption><\/figure>\n

The announcement also follows as well another one released by the U.S. multiantional on 1st December that\u00a0Kevin Johnson, President and Chief Operating Officer and a 7-year member of the Starbucks Board of Directors, will expand his responsibilities and assume the role and responsibilities of President and chief executive officer, effective April 3rd, 2017.<\/p>\n

Starbucks Wechat social gifting feature<\/strong><\/span><\/p>\n

Jointly created by Starbucks and WeChat, the social gifting feature encourages everyday acts of kindness and appreciation among family and friends. Customers will be able to select from Starbucks-branded gifts and products and add a personalized message of love, of gratitude or to simply uplift someone\u2019s day. Recipients of these personal and simple acts of kindness can save their gifts and memories on their WeChat accounts and redeem their gift at Starbucks stores across China.<\/p>\n

\"Belinda<\/a>
Belinda Wong, CEO, Starbucks China announces strategic partnership with Tencent to create a new social gifting experience and an additional mobile payment option in China. (Photo: Business Wire)<\/span><\/figcaption><\/figure>\n

The online social gifting platform has been jointly created by Starbucks and WeChat and is part of the company\u2019s growing digital presence focused on connecting with customers through digital channels, including the Starbucks\u00ae Mobile App, the My Starbucks Rewards\u00ae program and social media.<\/p>\n

Image over the headline.-<\/strong> Belinda Wong, CEO, Starbucks China announces strategic partnership with Tencent to create a new social gifting experience and an additional mobile payment option in China. (Photo: Business Wire)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks Coffee Company and Tencent Holdings Limited, a leading provider of internet value-added services in China,\u00a0today announced a strategic partnership to co-create a new social gifting feature on WeChat, China\u2019s leading mobile social communications service, in early 2017. As part of this partnership, Starbucks introduces the use of WeChat Pay for purchases in its 2,500 …<\/p>\n

Starbucks launches in China WeChat social gifting feature and WeChat Pay<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":5999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[716,4812,4809,2254,4813,2246,4811,4810],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/5997"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=5997"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/5997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/5999"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=5997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=5997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=5997"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=5997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}