![\"Lidl's](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Kantar_Millward_Brown_christmasadsranking_RRSS-1.jpg\")
<\/a>Consumers found it highly involving, and felt it was the most relevant, believable, well-branded, different and informative ad. Most importantly, it scored top in ‘persuasion’, making it the ad most likely to motivate viewers to buy from the brand.<\/p>\n
Overall Buster the Boxer scored 3.37 out of 5, reaching the 4th spot among most powerful Christmas ads 2016.<\/p>\n
Buster the Boxer, the most enjoyable but The gift of beauty second most persuasive<\/strong><\/span><\/p>\n Viewers found\u00a0John Lewis’s\u00a0Buster the Boxer\u00a0the most ‘enjoyable’ ad, as well as the third most persuasive. It generates high levels of love for the brand, and gives the impression that\u00a0John Lewis\u00a0is trend-setting and different from other brands. Boots\u00a0improved on its 2015 performance with\u00a0The Gift\u00a0of Beauty. This ad second only to Lidl in terms of persuasion. The retailer connects strongly with customers by using real people, and a niche and important group amongst them, to communicate a different message in a different way.<\/p>\n Amazon Prime’s\u00a0The Priest and the Imam\u00a0also performed well across the board, with viewers finding it inventive and involving.\u00a0Argos’s memorable colored ice-skating\u00a0Christmas Yetis\u00a0was the second most involving ad, and stood out by focusing on one clear message about same day delivery. Viewers responded positively, scoring it highly on ‘providing new information’ and ‘delivering the main things I need’.<\/p>\n M&S\u00a0brought drama and excitement to\u00a0Christmas with Love from Mrs Claus. This enjoyable ad, explains Kantar Millward Brown, while not necessarily telling viewers anything new, reinforces existing positive perceptions.<\/p>\n Related external links<\/span> (the ads from 1st to 10th ranked):<\/strong><\/span><\/p>\n Lidl’s Turkey by TBWA London (#LidlSurprises) – TV\/Cinema (score 3.44). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n Boots \u00abThe Gift of Beauty\u00bb by Mother London- TV (score 3.39). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n John Lewis \u00abBuster the Boxer\u00bb by adam&eve -TV (score 3.37). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n M&S \u00abChristmas with Love from Mrs Klaus\u00bb by RKCR\/Y&R -TV (score 3.35). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n Aldi \u00abKevin the Carrot\u00bb, by McCann Lonndon- TV\/Cinema (score 3.33). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n Amazon Prime \u00abA priest and Iman meet for a cup of tea\u00bb by Joint – TV (score 3.33). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n Morrison’s \u00abMorrison’s makes it\u00bb, by -TV (score 3.31). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n Argos \u00abChristmas Yetis\u00bb, by CHI&Partners -TV (score 3.26). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n Very.co.uk \u00abGet more out of giving\u00bb by St. Luke’s Communications -TV (score 3.19). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n Waitrose \u00abComing home\u00bb (#HomeForChristmas) (score3.14). To watch the ad,<\/span> click here<\/a><\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Lidl’s Christmas Turkey, by TBWA London is 2016 most powerful Christmas TV advertisement, according to the research carried out by\u00a0Kantar Millward Brown using its AdExpress performance measurement tool. With an overall score at 3.4 out of 5, Lidl’s\u00a0Christmas\u00a0Turkey, which features a sceptical social media commentator spending a day with a Lidl turkey farmer, achieved the …<\/p>\n
\nFacial coding, which analyses people’s expressions as they watch, showed a very strong positive emotional response, meaning Buster is likely to drive long term affinity with the brand as well as short-term sales.<\/p>\n<\/a><\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n