{"id":6195,"date":"2016-12-16T20:38:25","date_gmt":"2016-12-16T19:38:25","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=6195"},"modified":"2016-12-16T23:00:35","modified_gmt":"2016-12-16T22:00:35","slug":"nissan-and-digitaslbi-launch-pay-with-energy-pop-up-cafe","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/nissan-and-digitaslbi-launch-pay-with-energy-pop-up-cafe\/","title":{"rendered":"Nissan and DigitasLBI launch a pay with energy pop up caf\u00e9"},"content":{"rendered":"<p>The pay with energy caf\u00e9 is open to the general public in Paris for a limited time only, from the 16th\u00a0 to the 18th\u00a0December this year at 132 Rue de Turenne.<br \/>\nThe Nissan Electric Caf\u00e9, this is the name of the venue, has been launched by Nissan and DigitasLBI and offers customers the opportunity to use cutting-edge technology to produce their own energy. They can then use this energy as a currency to pay for goods and services, allowing them to experience the electric lifestyle for themselves.<\/p>\n<p>The pop up caf\u00e9 celebrates that Nissan LEAF owners worldwide have achieved a staggering milestone, having collectively driven 3Bn kilometres. It also serves to drive awareness to the launch of a new digital platform,\u00a0Electrify The World.<\/p>\n<p>Nissan is a pioneer of the electric vehicle movement, having introduced the world\u2019s first mass-market electric car, the Nissan LEAF, in 2010. Today, there are more than 275,000 Nissan EVs on the road globally with 76,000 of these vehicles in Europe.<\/p>\n<figure id=\"attachment_6199\" aria-describedby=\"caption-attachment-6199\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_02_1600pix.jpg\" rel=\"attachment wp-att-6199\"><img decoding=\"async\" class=\"wp-image-6199\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_02_1600pix.jpg\" alt=\"Nissan Energy Caf\u00e9. \u00a9 Nissan.\" width=\"890\" height=\"402\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_02_1600pix.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_02_1600pix-768x347.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-6199\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Nissan Energy Caf\u00e9. \u00a9 Nissan.<\/span><\/figcaption><\/figure>\n<p>Gareth Dunsmore, Director of Electric Vehicles, Nissan Europe, said: \u201cWhen we introduced the world\u2019s first mass-market electric vehicle, the Nissan LEAF, it triggered a new wave of interest in zero emission technology and was the first step on our path to achieving Intelligent Mobility. Since then, our electric vehicles have grown in popularity and today, our LEAF customers have reached a landmark moment, having collectively driven over three billion kilometres, saving almost 500 million kilograms of CO2emissions.\u201d<\/p>\n<p><strong><span style=\"color: #3366ff;\">More than a playful caf\u00e9, a showcase for a new electric lifesytle<\/span><\/strong><\/p>\n<p>\u201cBut electric vehicles are just one element of Nissan\u2019s vision. Our pay with energy caf\u00e9 is the perfect way of showcasing how we can potentially revolutionise the way in which we generate and utilise energy. We want to allow people to experience for themselves how new technologies such as xStorage Home can benefit their lives today, as well as help improve the lives of future generations,\u201d Dunsmore added.<\/p>\n<figure id=\"attachment_6201\" aria-describedby=\"caption-attachment-6201\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_04_1600pix.jpg\" rel=\"attachment wp-att-6201\"><img decoding=\"async\" class=\"wp-image-6201\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_04_1600pix.jpg\" alt=\"Nissan Energy Caf\u00e9. \u00a9 Nissan.\" width=\"890\" height=\"594\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_04_1600pix.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_04_1600pix-768x512.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-6201\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Nissan Energy Caf\u00e9. \u00a9 Nissan.<\/span><\/figcaption><\/figure>\n<p>Nissan has partnered with a number of technology and energy companies to create this pop-up. Visitors can walk along a corridor of Pavegen electro-magnetic induction tiles to generate power and can try out the Pavegen photo-pod, where customers are challenged to jump on the tiles to produce enough energy to take a photograph. The caf\u00e9 also features WeWatt\u2019s innovative bar seating system, which encourages people to cycle whilst sitting down until they generate a target wattage and are rewarded with a beverage of their choice.<\/p>\n<p><strong><span style=\"color: #3366ff;\">Electrify The World, the platform to introduce the \u00abelectric\u00bb life way<\/span><\/strong><\/p>\n<p>The opening of the Nissan Electric Caf\u00e9 launches\u00a0Electrify The World,\u00a0a new digital community platform. Through the brand\u2019s network of social media sites and websites, Nissan will be using its expertise from almost a decade in electric vehicles to inspire new conversations about sustainability and cleaner living. The platform also gives users a forum to engage in discussion, interact with the brand and offer opinions. It aims to engage audiences across Europe and inspire them to join Nissan\u2019s electric revolution, living smarter and more sustainable lifestyles.<\/p>\n<p><strong><span style=\"color: #3366ff;\">Three new electric living related techs showcased at the Nissan Electric Caf\u00e9<\/span><\/strong><\/p>\n<p>The Nissan Electric Caf\u00e9 is showcasing basically three new techs: Eaton Nissan xStorage Home; Pavegen flooring and WeWatt human powered bikes.<\/p>\n<p><span style=\"color: #999999;\"><strong>Eaton Nissan xStorage Home.-<\/strong><\/span>The Nissan Electric Caf\u00e9 is showcasing an xStorage Home unit. Designed and developed by power management company, Eaton in collaboration with Nissan, the xStorage Home system utilises Nissan\u2019s electric vehicle expertise and is designed to be a reliable and affordable home energy storage system for customers in Europe. Nissan and Eaton recently announced the full line-up of xStorage Home products, giving customers greater choice to meet their energy needs. Customers in Norway, UK, Germany and France can pre-order xStorage Home today with other European markets to follow in the coming months.<\/p>\n<p><span style=\"color: #999999;\"><strong>Pavegen flooring.-<\/strong><\/span> A custom flooring system that generates electricity from footsteps and captures data. As people step on the tiles their weight causes electric-magnetic induction generators to vertically displace which results in a rotary motion that generates off-grid electricity.<\/p>\n<figure id=\"attachment_6200\" aria-describedby=\"caption-attachment-6200\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_03_1600pix.jpg\" rel=\"attachment wp-att-6200\"><img decoding=\"async\" class=\"size-full wp-image-6200\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_03_1600pix.jpg\" alt=\"Nissan Energy Caf\u00e9. \u00a9 Nissan.\" width=\"1600\" height=\"947\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_03_1600pix.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/12\/Nissan_DigitasLBI_electric_Caf\u00e9_03_1600pix-768x454.jpg 768w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><figcaption id=\"caption-attachment-6200\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Nissan Energy Caf\u00e9. \u00a9 Nissan.<\/span><\/figcaption><\/figure>\n<p>Each tile is equipped with a wireless API that transmits real-time movement data analytics. Pavegen\u2019s vision is to redefine sustainability in the built environment. Cities are growing at a rate of 1.5 million people every week, Pavegen\u2019s technology encourages data-driven smart cities to be more renewable.<br \/>\nPavegen technology serves as an immediate introduction to the world of energy production within the Nissan Electric Caf\u00e9 by harnessing the power of visitors\u2019 steps. The electro-magnetic tiles generate energy with each step that is taken.<\/p>\n<p><span style=\"color: #999999;\"><strong>WeWatt human powered bikes.-<\/strong> <\/span>Pedalling generates energy. WeWatt converts energy from kinetic to mechanical to electrical as a person pedals. WeWatt encourages more activity throughout the day, E.g. on average it takes 30mins of cycling to charge a phone \u2013 the same amount of daily recommended exercise. But unlike WeWatt\u2019s other bikes, specifically for the caf\u00e9 the focus isn\u2019t on fitness &#8211; the bikes demonstrate the value of electricity.<br \/>\nThe stationary bike \u2018bar seating\u2019 will engage users to pedal and achieve a certain pre-defined goal. Using the overhead counter and iPad digital interface users will be encouraged to achieve their goal upon cycling a certain distance and generating a certain amount of wattage. When the blue symbol lights up, it indicates the user has accomplished their goal and they are rewarded with a free beverage.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Nissan Electric Caf\u00e9 at\u00a0132 Rue de Turenne.\u00a0\u00a9 Nissan.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pay with energy caf\u00e9 is open to the general public in Paris for a limited time only, from the 16th\u00a0 to the 18th\u00a0December this year at 132 Rue de Turenne. The Nissan Electric Caf\u00e9, this is the name of the venue, has been launched by Nissan and DigitasLBI and offers customers the opportunity to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/nissan-and-digitaslbi-launch-pay-with-energy-pop-up-cafe\/\"> <span class=\"screen-reader-text\">Nissan and DigitasLBI launch a pay with energy pop up caf\u00e9<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":6197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[4927,4929,4928,4926,4932,4930,4931],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6195"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=6195"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/6197"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=6195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=6195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=6195"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=6195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}