{"id":6249,"date":"2016-12-20T20:22:48","date_gmt":"2016-12-20T19:22:48","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=6249"},"modified":"2016-12-20T20:22:48","modified_gmt":"2016-12-20T19:22:48","slug":"iab-calls-for-all-digital-video-ads-to-turn-into-html5-based-by-july-2017","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/iab-calls-for-all-digital-video-ads-to-turn-into-html5-based-by-july-2017\/","title":{"rendered":"IAB calls for all digital video ads to turn into HTML5 based by July 2017"},"content":{"rendered":"<p>IAB Tech Lab suggests that publishers, brands, and agencies take steps to shift the mix of ads from Flash to HTML5 and JavaScript-based ads over the course of the first six months of 2017, because these two techs have emerged as the default media playback options in the majority of today\u2019s browsers.<\/p>\n<p>To help with the transformation IAB Tech Lab has released \u201cTransitioning Video Ads from Flash to HTML5\/JS,\u201d a practical guidance to do it.<\/p>\n<p>\u00abThe move from Flash to HTML5 and JavaScript is vital to improving user experience in digital video advertising,\u201d said Alanna Gombert, Senior Vice President, Technology and Ad Operations, IAB, and General Manager, IAB Tech Lab. \u201cWe recognize that it\u2019s a complex transition\u2014one that cannot happen overnight. This guidance provides practical insights and how-to\u2019s that simplify and facilitate the process for publishers, brands, and media agencies, as we build a stronger foundation for video marketing.\u201d<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Aditional cecklists to ease the migration<\/strong><\/span><\/p>\n<p>As a complement to this transition paper, the IAB Tech Lab provides two\u00a0detailed checklists\u00a0to ease the transition for different stakeholders. One of them is designed for publishers, and the other for brands and agencies. Both include such tailored suggestions as communications best practices and information regarding the technical components that need to be updated. The IAB Tech Lab will also release tools such as a VAST Validator and a JS VPAID tester by January 2017 to help with the transition.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> \u00a9 IAB\u00a0<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/iabtechlab.com\/html5videotransition\/\" target=\"_blank\">Download \u201cTransitioning Video Ads from Flash to HTML5\/JS\u00bb and the checklists<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB Tech Lab suggests that publishers, brands, and agencies take steps to shift the mix of ads from Flash to HTML5 and JavaScript-based ads over the course of the first six months of 2017, because these two techs have emerged as the default media playback options in the majority of today\u2019s browsers. To help with &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/iab-calls-for-all-digital-video-ads-to-turn-into-html5-based-by-july-2017\/\"> <span class=\"screen-reader-text\">IAB calls for all digital video ads to turn into HTML5 based by July 2017<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":2772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[4949,4951,4950],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6249"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=6249"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/2772"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=6249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=6249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=6249"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=6249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}