{"id":6251,"date":"2016-12-19T20:22:56","date_gmt":"2016-12-19T19:22:56","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=6251"},"modified":"2016-12-20T20:47:17","modified_gmt":"2016-12-20T19:47:17","slug":"bmw-launches-interactive-360o-visionary-video-using-google-spotlight-stories","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/bmw-launches-interactive-360o-visionary-video-using-google-spotlight-stories\/","title":{"rendered":"BMW launches interactive 360\u00ba \u00abVisionary\u00bb video using Google Spotlight Stories"},"content":{"rendered":"

BMW is using Google Spotlight Stories technology for an innovative way of storytelling, creating a 360\u00b0 interactive virtual reality brand experience that is broadcasted via YouTube. \u201cVisionary\u201d offers a unique, immersive experience of the BMW vision next 100, the concept study developed for BMW\u2019s centenary in 2016.<\/p>\n

\u00abVisionary\u2019 perfectly shows how the BMW Group masterfully applies new possibilities of digital communications, to create intense and amazing experiences\u201d, says J\u00f6rg Poggenpohl, Head of Digital Marketing BMW Group. \u201cWe are the first automotive brand to use Google Spotlight Stories. This perfectly fits the self-conception of BMW as innovator and creator of the future.\u201d<\/p>\n

\u201cVisionary\u201d was jointly created by BMW and the digital agency Jung von Matt. The agency created the concept in close collaboration with Google\u2019s creative team \u201cZOO\u201d. They were further supported by the production agency Sehsucht that created the 3D design as well as the scenic environment for the story.<\/p>\n

BMW is using Google Spotlight Stories technology for an innovative way of storytelling, creating a 360\u00b0 interactive virtual reality brand experience that is broadcasted via YouTube. \u201cVisionary\u201d offers a unique, immersive experience of the BMW vision next 100, the concept study developed for BMW\u2019s centenary in 2016.<\/p>\n

\"\u00a9<\/a>
\u00a9 BMW\/Yung von Matt<\/span><\/figcaption><\/figure>\n

Max Lederer, Director of Jung von Matt: \u201cInnovations require courage \u2013 without the trust that we were shown by the BMW Group, the groundbreaking work in creating \u201cVisionary\u201d wouldn\u2019t have been possible. For Jung von Matt this project has been as much a challenge as for the other parties involved. A team of specialists has worked its way through a whole new software, which was simultaneously developed further in Mountain View. Together with the great team of Google in Germany and in the US, a digital lighthouse project has been created, which in the opinion of Jung von Matt represents the future of mobile brand experience: interactive storytelling in the virtual space. The whole project was embedded within the BMW Group centenary campaign \u201cThe next 100 years\u201d.<\/p>\n

Florian V\u00f6llmecke, Interactive Producer Google\/ZOO Hamburg on \u201cVisionary\u201d: \u201cThe project shows the huge creative potential, which the broadcasting platform YouTube contains regarding brand experiences and virtual reality. Together with the BMW Group and Jung von Matt we have created a unique interactive experience for automotive fans and YouTube users worldwide.<\/p>\n

\"\u00a9<\/a>
\u00a9 BMW\/Yung von Matt<\/span><\/figcaption><\/figure>\n

Google Spotlight Stories is a mixture of Storytelling and mobile virtual reality. A 360\u00b0 view function changes the smartphone into a window to another world. Interactivity is provided through sensors included in the smartphone (gyroscope, touch, etc.). The user navigates through the video experience and can additionally explore subplots and activate other perspectives. Google Spotlight Stories is compatible with Google Cardboard. Once established, the same story is available for iOS users within the Spotlight Story App and for Android users additionally through the YouTube app. For desktop and mobile web users, a 360\u00b0 video without interactivity features will be provided as fallback option.<\/p>\n

Image over the headline.- Caption of the \u00abVisionary\u00bb 360\u00ba video. \u00a9 BMW.<\/span><\/p>\n

Related external links<\/span>:<\/strong><\/span><\/p>\n

\u00abVisionary\u00bb (the video)<\/a><\/span><\/p>\n

The ideas behind the BMW VISION NEXT 100<\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

BMW is using Google Spotlight Stories technology for an innovative way of storytelling, creating a 360\u00b0 interactive virtual reality brand experience that is broadcasted via YouTube. \u201cVisionary\u201d offers a unique, immersive experience of the BMW vision next 100, the concept study developed for BMW\u2019s centenary in 2016. \u00abVisionary\u2019 perfectly shows how the BMW Group masterfully …<\/p>\n

BMW launches interactive 360\u00ba \u00abVisionary\u00bb video using Google Spotlight Stories<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":6252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[4958,4956,4955,4954,4953,4957,4952],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6251"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=6251"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/6252"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=6251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=6251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=6251"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=6251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}