{"id":6707,"date":"2017-02-08T08:29:39","date_gmt":"2017-02-08T07:29:39","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=6707"},"modified":"2017-02-08T16:35:55","modified_gmt":"2017-02-08T15:35:55","slug":"viacom-next-to-present-the-first-ever-vr-music-album-2","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/viacom-next-to-present-the-first-ever-vr-music-album-2\/","title":{"rendered":"Viacom NEXT, to present the first ever VR music album"},"content":{"rendered":"

Viacom NEXT, the emerging technology group at Viacom and musician Hot Sugar, will present the world premiere of\u00a0The Melody of Dust\u00a0at the SXSW Virtual Cinema which runs from March 14th-16th.<\/p>\n

In adition, the wide-eyed jovial kittens featured in\u00a0Chocolate\u00a0created by Tyler Hurd,\u00a0will be a part of the SXSW Virtual Cinema.<\/p>\n

The Melody of Dust and\u00a0Chocolate\u00a0are two of 38 unique VR experiences showcased in the SXSW Virtual Cinema.<\/p>\n

\u201cWe are honored to have The Melody of Dust, <\/i>the first of its kind deconstructed VR music experience, premiering at SXSW,\u201d said Chaki Ng, SVP Viacom NEXT. \u201cOur VR design and development team worked with Hot Sugar daily as VR development and music creation happened in parallel.\u201d He added, \u201cWhat makes The Melody of Dust unique is the whole experience is \u2018the song,\u2019 not just the audio soundtrack at the end. We believe this is a glimpse of what the future of music could look and feel like as you step into the mind of a musician.\u201d<\/p>\n

First of its kind VR album<\/strong><\/span><\/p>\n

The Melody of Dust\u00a0is a deconstructed VR music collection that features 87 unique melodies created by Hot Sugar. To reveal the melodies, you explore the musician\u2019s ethereal castle and are invited to pick up items that have a sound emanating from it. A variety of melodies are revealed when you toss three different objects into the reactive vortex. Eventually the vortex erupts, revealing a final unique song from Hot Sugar.<\/p>\n

\u201cI’ve always preached that any object in the universe is a musical instrument whether we know how to play it or not,\u201d said Nick Koenig, also known as Hot Sugar. \u201cWith Viacom NEXT, we’ve created a VR experience that lets the user confirm that concept within the visual aesthetic of my videos.\u201d<\/p>\n

Nick Koenig is a multidisciplinary artist best known for his music under the name Hot Sugar. He is the founder of a musical philosophy referred to as Associative Music, a modernized branch of musique concrete. His latest project, The Melody of Dust premieres at SXSW alongside an album of the same name. Developed in collaboration with Viacom NEXT, the VR music experience is an extension of Hot Sugar\u2019s musical philosophy. Nick Koenig was the subject of the feature length documentary Hot Sugar’s Cold World, which premiered at SXSW in 2015.<\/p>\n

Chocolate<\/strong><\/span><\/p>\n

In this psychedelic cat-centric world of Chocolate, the hands of the user transform into cannons that spray cute, colorful chrome kittens onto a circle of people performing a ritualistic dance just for you, their robot god.<\/p>\n

\"Chocolate.<\/a>
Chocolate. \u00a9 Viacom NEXT.<\/span><\/figcaption><\/figure>\n

One shoots \u00a0giant shock waves into the vast, liquid-like landscape while a herd of giant cat heads migrate in the distance, and a massive tribal chief cat celebrates by spraying champagne.
\nThe name Chocolate reminds the song of the same name by Giraffage<\/p>\n

About Viacom NEXT<\/strong><\/span><\/p>\n

In mid-2016, Viacom NEXT assembled a team of creative professionals with backgrounds in film, theater, app development, games and engineering to produce original VR experiences. Other recent Viacom NEXT VR productions include\u00a0Chocolate\u00a0created by Tyler Hurd,\u00a0which premiered at Sundance and was recognized by\u00a0The\u00a0Verge\u00a0as a\u00a0Best Interactive Virtual Reality runner-up, and the game Smash Party VR,\u00a0the hilarious hell-raising Virtual Reality collaboration with Titmouse, the Emmy award-winning animation studio.<\/p>\n

Image over the headline<\/span>.-<\/strong> Photogram of The Melody of Dust (Photo Business Wire)<\/span><\/p>\n

Related external links:<\/strong><\/span><\/p>\n

The Melody of Dust VR album (trailer)<\/a><\/span><\/p>\n

Chocolate (trailer)<\/a><\/span><\/p>\n

Smash Party (trailer)<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Viacom NEXT, the emerging technology group at Viacom and musician Hot Sugar, will present the world premiere of\u00a0The Melody of Dust\u00a0at the SXSW Virtual Cinema which runs from March 14th-16th. In adition, the wide-eyed jovial kittens featured in\u00a0Chocolate\u00a0created by Tyler Hurd,\u00a0will be a part of the SXSW Virtual Cinema. The Melody of Dust and\u00a0Chocolate\u00a0are two …<\/p>\n

Viacom NEXT, to present the first ever VR music album<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":6703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7],"tags":[755,4450,5196,5195,5197,5194,3263,5193],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6707"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=6707"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/6703"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=6707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=6707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=6707"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=6707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}