Dentsu will launch a digital signage dynamic content delivery service triggered by real time data hand in hand with Densan System Co. and Cyber Communications Inc.<\/p>\n
This new service will be able to distribute content triggered by real time data such as weather, temperature, time, location and other information. The first phase involves Tokyo Metropolitan Bureau of Transportation Toei Bus digital signage operations, which will begin content delivery on April 3, 2017.<\/p>\n
Following this first deployment, Dentu advances that The agency will aggressively promote new initiatives using dynamic digital OOH in Japan.<\/p>\n
Instead of displaying preloaded contents set to be shown during a predetermined period, the new digital signage platform lets, thanks to Google’s cloud service and other technologies, to push into the displays advertising content matching the weather and temperature conditions, as well as time in one-minute time increments and location information.
\nWith messages tailored to the surrounding environment, advertisers will be able to provide information with an appeal that is more relevant to the targeted audience.<\/p>\n
For example, when temperatures rise above a certain level, chilled product advertisements are displayed. And, when temperatures fall below a certain level, warm product advertisements are displayed. Furthermore, displays triggered by location information will deliver advertising near areas where events are taking place, enabling the promotion of different content in each area.<\/p>\n
Image over the headline.-<\/strong><\/span> Toei bus. Photo by Rsa (Own work) [GFDL (http:\/\/www.gnu.org\/copyleft\/fdl.html) or CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/)], via Wikimedia Commons. To find the original file,<\/span> click here<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Dentsu will launch a digital signage dynamic content delivery service triggered by real time data hand in hand with Densan System Co. and Cyber Communications Inc. This new service will be able to distribute content triggered by real time data such as weather, temperature, time, location and other information. The first phase involves Tokyo Metropolitan …<\/p>\n