{"id":6756,"date":"2017-02-10T21:25:31","date_gmt":"2017-02-10T20:25:31","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=6756"},"modified":"2017-02-10T21:32:22","modified_gmt":"2017-02-10T20:32:22","slug":"virgin-media-relaunches-in-uk-with-campaign-by-acclaimed-ernest-desumbila","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/virgin-media-relaunches-in-uk-with-campaign-by-acclaimed-ernest-desumbila\/","title":{"rendered":"Virgin Mobile relaunches in UK with campaign by acclaimed Ernest Desumbila"},"content":{"rendered":"

Directed by Ernest Desumbila, the creative powerhouse behind the highly acclaimed Adidas \u201cThere Will Be Haters\u201d\u00a0advert, the Virgin Mobile campaign centres on a series of striking phone cases using fast-paced and bold imagery carrying phrases like \u2018WhatsApp like a demon\u2019, \u2018data doggy bags\u2019 and \u2018be a monthly plan player\u2019. Each creative case highlights one of the main benefits of Virgin Mobile\u2019s game changing 4G offer.<\/p>\n

The new campaign coincides with the tenth anniversary since Virgin Group founder Richard Branson launched parent company Virgin Media in February 2007 to create the UK\u2019s first \u2018quad play\u2019 provider offering ultrafast broadband, mobile, home phone and TV.\u00a0 The multi-million pound campaign includes digital, social, press and out of home advertising, the TV advert will air for the first time on Saturday 11 February during ITV\u2019s Ninja Warriors.<\/p>\n

The marketing campaign launched today will see Virgin Mobile back on TV screens for the first time in eight years.\u00a0 Virgin Mobile also recently launched its 4G service with free WhatsApp, Facebook Messenger and Data Rollover and a new five year full Mobile Virtual Network Operator (MVNO) deal with BT.<\/p>\n

\"\u2018WhatsApp<\/a>
\u2018WhatsApp like a demon\u2019, part of the imaginery of the Virgin Mobile campaign by Ernest Desumbila. The original graphic work. \u00a9 Virgin Media.<\/span><\/figcaption><\/figure>\n

Peter Kelly, Managing Director of Virgin Mobile, said:\u00a0\u201cThis is a big moment for Virgin Mobile and a fitting tribute to our history as pioneer in the UK mobile market.<\/p>\n

\u201cTen years ago this week, Richard Branson shook up the UK telecoms market by combining broadband, TV, home phone and mobile services to create Virgin Media.\u00a0 Today, we\u2019re bringing some of that Virgin magic back to the mobile market and there\u2019s more to come.\u201d<\/p>\n

Kerris Bright, Chief Marketing Officer at Virgin Media, said: \u201c\u201d4G with added oomph\u201d puts Virgin Mobile front and centre again and sets the tone for the red hot work you\u2019ll see from Virgin Media throughout the year.<\/p>\n

\u201cVirgin Mobile has a long track record of innovating to bring a better deal to UK mobile users.\u00a0 Our latest offer means our customers have even greater flexibility with their mobile data.\u201d<\/p>\n

Image over the headline.- <\/strong>Detail of\u00a0<\/strong>\u2018WhatsApp like a demon\u2019 imaginery, part of the \u00a0Virgin Mobile campaign by Ernest Desumbila.\u00a0\u00a9 Virgin Media.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Directed by Ernest Desumbila, the creative powerhouse behind the highly acclaimed Adidas \u201cThere Will Be Haters\u201d\u00a0advert, the Virgin Mobile campaign centres on a series of striking phone cases using fast-paced and bold imagery carrying phrases like \u2018WhatsApp like a demon\u2019, \u2018data doggy bags\u2019 and \u2018be a monthly plan player\u2019. Each creative case highlights one of …<\/p>\n

Virgin Mobile relaunches in UK with campaign by acclaimed Ernest Desumbila<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":6757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[1247,5237,5239,5236,5240,5238],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6756"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=6756"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/6757"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=6756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=6756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=6756"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=6756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}