{"id":6820,"date":"2017-02-16T23:40:00","date_gmt":"2017-02-16T22:40:00","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=6820"},"modified":"2017-02-17T08:54:44","modified_gmt":"2017-02-17T07:54:44","slug":"ibm-watson-iot-and-visa-to-transform-any-device-into-point-of-sale","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/ibm-watson-iot-and-visa-to-transform-any-device-into-point-of-sale\/","title":{"rendered":"IBM Watson IoT and Visa to transform any device into a point of sale\u00a0"},"content":{"rendered":"<p>IBM and Visa announced today the industry&#8217;s first collaboration able to bring the point of sale everywhere Visa is accepted.<\/p>\n<p>Thanks to IBM Watson IoT any business will have the chance to quickly introduce secure payment experiences for any device connected to the Internet of Things (IoT).<\/p>\n<p>Visa had already presented in 2015 at the Mobile World Congress the first ever pizza ordering service through a connected vehicle in partnership with Pizza Hut. The partnership announced today goes in the same direction extending the range of devices where the serice can be embeded.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Connected cars and fitness wearables transformed into e-commerce and payments devices<\/strong><\/span><\/p>\n<p>Just to share an example, experts estimate there will be 380 million connected cars by 2021. As the car ecosystem connects to the Watson IoT Platform, a driver would be alerted when the car&#8217;s warranty or certification is about to expire or if specific car parts need replacing. With this information, the driver can order parts with the push of a button, or schedule a service appointment at their preferred local garage. The driver could even pay for fuel through a direct interaction between the car and the gas pump.<\/p>\n<figure id=\"attachment_6825\" aria-describedby=\"caption-attachment-6825\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/PizzahutVisaAccentureconnectedcarpurchaseIOT_640pux.jpg\" rel=\"attachment wp-att-6825\"><img decoding=\"async\" class=\"wp-image-6825\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/PizzahutVisaAccentureconnectedcarpurchaseIOT_640pux.jpg\" alt=\"Visa showed its first connected car IOT commerce experience at the Mobile World Congress 2015 (Photo: Business Wire)\" width=\"890\" height=\"502\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/PizzahutVisaAccentureconnectedcarpurchaseIOT_640pux.jpg 640w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/PizzahutVisaAccentureconnectedcarpurchaseIOT_640pux-768x433.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-6825\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Visa showed its first connected car IOT commerce experience at the Mobile World Congress 2015 (Photo: Business Wire)<\/span><\/figcaption><\/figure>\n<p>Let&#8217;s take now a fitness device. An avid runner with a wireless running chip, could receive a digital alert when it&#8217;s time to replace her running shoes, including a recommendation of the best model, at the best price, from a preferred retailer. Additional relevant and tailored recommendations could be offered, including nutrition and equipment recommendations, based on individual performance, local climates and shopping preferences.<\/p>\n<p>\u00abThe Internet of Things is not only driving a more connected world, it&#8217;s changing the way we live, shop and pay, by moving data and the point-of-sale to wherever the consumer wants it to be,\u00bb said\u00a0Jim McCarthy, Executive Vice President, Innovation and Strategic Partnerships, Visa Inc. \u00abWith the power of Watson&#8217;s cognitive technologies and<\/p>\n<figure id=\"attachment_6824\" aria-describedby=\"caption-attachment-6824\" style=\"width: 400px\" class=\"wp-caption alignright\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Jim_McCarthy_executive-Vice-President_innovation-and-strategic-partnerships_Visa.jpg\" rel=\"attachment wp-att-6824\"><img decoding=\"async\" class=\"wp-image-6824\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Jim_McCarthy_executive-Vice-President_innovation-and-strategic-partnerships_Visa.jpg\" alt=\"Jim McCarthy Executive Vice President Innovation and Strategic Partnerships, Visa). \u00a9 IBM Watson IoT.\" width=\"400\" height=\"242\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Jim_McCarthy_executive-Vice-President_innovation-and-strategic-partnerships_Visa.jpg 430w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Jim_McCarthy_executive-Vice-President_innovation-and-strategic-partnerships_Visa-768x464.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-6824\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Jim McCarthy Executive Vice President Innovation and Strategic Partnerships, Visa). \u00a9 IBM Watson IoT.<\/span><\/figcaption><\/figure>\n<p>IBM&#8217;s leadership in IoT and security, they are the ideal partner to help us deliver secure payments to &#8216;virtually anywhere&#8217; and on the enormous scale of the IoT,\u00bb<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Embedding payments and e-commerce into any device<\/strong><\/span><\/p>\n<p>IBM and Visa share a vision and commitment to embed payments and commerce into any device, from a watch, to a ring, an appliance or a car. Under this collaboration, companies can infuse secure payments across their entire product lines using the Visa Token Service, a new security technology that replaces sensitive payment account information found on payment cards with a unique digital identifier, via IBM&#8217;s Watson IoT platform. As a result, IBM and Visa could support payments and commerce on many of the 20 billion connected devices estimated to be in the global economy by 2020<\/p>\n<figure id=\"attachment_6823\" aria-describedby=\"caption-attachment-6823\" style=\"width: 400px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Harriet-Green_General-Manager.jpg\" rel=\"attachment wp-att-6823\"><img decoding=\"async\" class=\"size-full wp-image-6823\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Harriet-Green_General-Manager.jpg\" alt=\"Harriet Green (General Manager IBM Watson IoT). \u00a9 IBM Watson IoT.\" width=\"400\" height=\"263\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Harriet-Green_General-Manager.jpg 400w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_Harriet-Green_General-Manager-768x504.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-6823\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Harriet Green (General Manager IBM Watson IoT). \u00a9 IBM Watson IoT.<\/span><\/figcaption><\/figure>\n<p>The collaboration brings together IBM&#8217;s Watson IoT platform and cognitive capabilities, with Visa&#8217;s global payments services that are used by more than 3Bn consumers globally. IBM&#8217;s Watson IoT<\/p>\n<p>Platform allows businesses to connect to billions of connected devices, sensors and systems around the world and then draw actionable insights. Today the platform is used by more than 6,000 IBM clients that are helping customers connect to millions of devices.<\/p>\n<p>\u00abIoT is literally changing the world around us, whether it&#8217;s allowing businesses to achieve unimaginable levels of efficiency or enabling a washing machine to ensure we never run out of detergent. And behind this transformation are companies like Visa and technologies like IBM&#8217;s Watson IoT platform,\u00bb said\u00a0Harriet Green, general manager, IBM Watson IoT. \u00abThis combination of IBM&#8217;s industry leading IoT technologies with Visa payment services, signifies the next defining moment in commerce by allowing payments on any connected object, with new levels of simplicity and convenience for everyone.\u00bb<\/p>\n<p><span style=\"color: #3366ff;\"><strong>How the partnership between IBM and Visa works for their clients<\/strong><\/span><\/p>\n<p>With this collaboration, all of IBM&#8217;s Watson IoT Platform customers will have access to Visa payment services via the IBM Cloud. As a result, rather than approaching businesses on a one-by-one basis, IBM and Visa will provide all customers with access to these capabilities, so they can begin to build personalized commerce experiences and proactively make recommendations based on consumers&#8217; unique needs.<\/p>\n<figure id=\"attachment_6822\" aria-describedby=\"caption-attachment-6822\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_smartwatch.jpg\" rel=\"attachment wp-att-6822\"><img decoding=\"async\" class=\"wp-image-6822\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_smartwatch.jpg\" alt=\"\u00a9 IBM Watson IoT.\" width=\"890\" height=\"362\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_smartwatch.jpg 1000w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/02\/IBMWatsonIoT_Visa_smartwatch-768x312.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-6822\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">\u00a9 IBM Watson IoT.<\/span><\/figcaption><\/figure>\n<p>The companies will also ensure that all consumer information remains secure by leveraging Visa&#8217;s Token Service, which replaces sensitive account information found on payment cards, such as the 16-digit account number, expiration date and security code, with a unique digital identifier that can be used to process payments without exposing actual account details. The Visa Token Service is accessible through a network of token service providers (TSPs) as part of the Visa Ready partnership program, which certifies the next generation of third-party payment solutions to ensure they meet Visa&#8217;s security standards and specifications, and will have seamless and secure global acceptance.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong>\u00a0IBM Watson IoT and Visa connected car. \u00a9 IBM Watson IoT.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwindmarketing links<\/span> (old platform):<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2015\/03\/02\/pizza-hut-shows-first-connected-car-purchase-on-the-go-experience-at-mobileworld-congress\/\" target=\"_blank\">Pizza Hut shows first connected car purchase on the go experience at MobileWorld Congress<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM and Visa announced today the industry&#8217;s first collaboration able to bring the point of sale everywhere Visa is accepted. Thanks to IBM Watson IoT any business will have the chance to quickly introduce secure payment experiences for any device connected to the Internet of Things (IoT). Visa had already presented in 2015 at the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/ibm-watson-iot-and-visa-to-transform-any-device-into-point-of-sale\/\"> <span class=\"screen-reader-text\">IBM Watson IoT and Visa to transform any device into a point of sale\u00a0<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":6821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[5284,2837,2849,5283,5285],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6820"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=6820"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/6821"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=6820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=6820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=6820"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=6820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}