{"id":6998,"date":"2017-03-07T16:00:31","date_gmt":"2017-03-07T15:00:31","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=6998"},"modified":"2017-03-07T16:24:48","modified_gmt":"2017-03-07T15:24:48","slug":"mediamath-launches-in-india","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/mediamath-launches-in-india\/","title":{"rendered":"MediaMath launches in India hand in hand with Interacctive Avenues"},"content":{"rendered":"<p>MediaMath, the leading independent programmatic company for marketers, today announced it had started operating in\u00a0India. The company has signed on Zirca Digital Solutions as its exclusive partner in\u00a0this Asian market and already has clients set to launch marketing campaigns in 2017.<\/p>\n<p>MediaMath chose Zirca as its reseller in\u00a0India\u00a0because of Zirca&#8217;s local market expertise and leadership with programmatic marketing. Zirca will manage all sales outreach, contracting, campaign management and creative services for MediaMath&#8217;s clients in\u00a0India.<\/p>\n<p>India\u00a0marks the 42nd\u00a0country of operation for MediaMath and represents a significant growth opportunity for the company. Client roster of the programatic multinational includes some of the largest brands and agencies in the world, many of which view\u00a0India\u00a0as a critical growth market. MediaMath is already working with Interactive Avenues in\u00a0the country.<\/p>\n<p>\u00abWorking with clients in\u00a0India\u00a0has always been a near-term goal for MediaMath,\u00bb said\u00a0Rahul Vasudev, Managing Director for MediaMath in\u00a0Asia-Pacific. \u00abDigital ad spend in\u00a0India\u00a0will surpass\u00a0$1 billion\u00a0in 2017 and we want to help our clients drive the best outcomes for the business with every dollar. MediaMath&#8217;s global reach and industry-leading platform means we can solve the biggest challenges for marketers.\u00bb<\/p>\n<p>MediaMath plans to expand its offerings in\u00a0India\u00a0throughout 2017 and leverage the strategic position to continue expanding throughout\u00a0Southern Asia.<\/p>\n<p>Amardeep Singh,\u00a0the CEO of Interactive Avenues said \u00abIt is our endeavor to apply the best technology to solve our client&#8217;s marketing challenges. Working with MediaMath,\u00a0we have been able to access an integrated DMP &amp; DSP solution that helped us drive significant ROI improvements.\u00bb<\/p>\n<p>\u00abMediaMath&#8217;s robust infrastructure powers digital advertising for more than 4,000 advertisers globally and the company has moved the programmatic industry forward in exciting ways,\u00bb said Zirca CEO\u00a0Neena Dasgupta. \u00abWe&#8217;re delighted to bring this amazing ad-tech platform and its intelligence to the Indian advertising ecosystem because we know programmatic is set to witness an exponential growth in the country. Our deep partner network and our service-oriented work ethic will support MediaMath&#8217;s mission of increasing its presence in\u00a0India.\u00bb<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong>\u00a0\u00a9 MediaMath<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaMath, the leading independent programmatic company for marketers, today announced it had started operating in\u00a0India. The company has signed on Zirca Digital Solutions as its exclusive partner in\u00a0this Asian market and already has clients set to launch marketing campaigns in 2017. MediaMath chose Zirca as its reseller in\u00a0India\u00a0because of Zirca&#8217;s local market expertise and leadership &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/mediamath-launches-in-india\/\"> <span class=\"screen-reader-text\">MediaMath launches in India hand in hand with Interacctive Avenues<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":7000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[5362,466,5360,5361,5359],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6998"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=6998"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/6998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7000"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=6998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=6998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=6998"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=6998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}