The Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017.<\/p>\n
The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.<\/p>\n
Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from 17th-24th June 2017.<\/p>\n
A history of success at Cannes Lions<\/strong><\/span><\/p>\n Burger King has been presented a total of 76 awards at Cannes Lions Festivals, including two Grands Prix in 2016 for the \u2018McWhopper\u2019 campaign, in Print & Publishing and Media. The brand took home as well a Titanium Grand Prix in 2007.<\/p>\n The company achieved their first win in 1969, a Silver Lion for \u2018Skinny Burger\u2019. Since its launch in 1954, Burger King has expanded to become one of the largest quick-service restaurants in the world, serving more than 11 million people in over 100 countries daily.<\/p>\n Bold marketer<\/strong><\/span><\/p>\n \u201cBurger King is a brand that\u2019s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,\u201d\u00a0said Philip Thomas, Chief Executive of Ascential Events.\u201cBurger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That\u2019s why the company is making such an impact\u201d.<\/p>\n Axel Schwan (Chief Marketing Officer, Burger King) commented,\u00a0\u201cCreativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create\u201d.<\/p>\n Fernando Machado (Head of Brand Marketing at Burger King) added,\u00a0\u201cThis award is a tribute to the consistently strong creative work done by the Burger King brand over time\u201d.<\/p>\n Image over the headline.-<\/strong> Axel Schwan (Chief Marketing Officer, Burger King).\u00a0\u00a9 Burger King.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n