{"id":7233,"date":"2017-03-20T20:31:23","date_gmt":"2017-03-20T19:31:23","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=7233"},"modified":"2017-03-21T02:44:17","modified_gmt":"2017-03-21T01:44:17","slug":"brandz-tencent-top-of-the-100-chinese-most-valuable-brands","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/brandz-tencent-top-of-the-100-chinese-most-valuable-brands\/","title":{"rendered":"BrandZ.- Tencent top of the 100 Chinese most valuable brands"},"content":{"rendered":"<p>Technology brands continued to lead the way, with Tencent strengthening its hold on the no. 1 spot thanks to the popularity of social media platform WeChat, while other sector players also performed strongly. Tencent was also one of three technology brands in the Top 20 Risers listing, reflecting the centrality of this category to Chinese life and their advanced adoption of consumer technology.<\/p>\n<p>Chinese brands also continue to make strong inroads overseas. Impressively, many top technology brands now derive a significant proportion of their revenues from sales abroad. Lenovo was the most export-focused brand in the BrandZ China Top 100 with 72% of revenues gained from overseas revenue while Huawei secured 58% and ZTE 47% of their revenues from outside China.<\/p>\n<p>Some entrepreneurial Chinese brands are now looking for overseas success before returning their attention to their home market and examples include digital brands such as DJI, Anker, Elex and Ninebot.<\/p>\n<div class=\"ast-oembed-container\"><iframe title=\"BrandZ\u2122 Top 100 Most Valuable Chinese Brands in 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8TKu4X44HBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Seven brands entered the BrandZ\u2122 China Top 100 for the first time in 2017, with two returning. Newcomers were: retailer vip.com (no. 40); China CITIC Bank (no. 48); technology brand iQiyi (no. 50); men\u2019s apparel brand Helian Home (no. 62); travel agency Caissa (no. 79); car brand Geely (no. 93); and Vatti (no. 99), a home appliance maker. The two returners were apparel brand Semir (no. 95) and the retailer Gome (no. 100).<\/p>\n<p>\u201cChina has come to terms with a new normal for its economy but there are still massive opportunities for strong distinct brands to address the aspirations of the rising urban middle class and drive superior value for shareholders. The strong brand value growth we have seen this year in the technology, travel and education sectors demonstrate that brands that clearly meet a defined consumer need will thrive,\u201d said David Roth, CEO EMEA and Asia, The Store, WPP.<\/p>\n<p>\u00abChinese brands are taking the leap and going global on the back of three key factors; the country\u2019s rising international stature, pressure to find alternative sources of growth as the domestic market slows and increasing overseas consumer receptivity to Chinese brands. Young consumers around the world are increasingly positive towards Chinese brands and we now see entrepreneurial Chinese brands starting overseas before they make waves in their home market,\u201d said Doreen Wang, Global Head of BrandZ.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Photos\u00a0\u00a9 MillwardBrown. Composition Eastwind.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology brands continued to lead the way, with Tencent strengthening its hold on the no. 1 spot thanks to the popularity of social media platform WeChat, while other sector players also performed strongly. Tencent was also one of three technology brands in the Top 20 Risers listing, reflecting the centrality of this category to Chinese &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/brandz-tencent-top-of-the-100-chinese-most-valuable-brands\/\"> <span class=\"screen-reader-text\">BrandZ.- Tencent top of the 100 Chinese most valuable brands<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":7234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[5526,5527,716,5528,410,5529,2254],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7233"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=7233"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7234"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=7233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=7233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=7233"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=7233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}