{"id":7392,"date":"2017-04-03T04:29:34","date_gmt":"2017-04-03T02:29:34","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=7392"},"modified":"2017-04-03T09:46:48","modified_gmt":"2017-04-03T07:46:48","slug":"fila-korea-impact-9-golf-videos-get-the-viral-hole-in-five-shots","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/fila-korea-impact-9-golf-videos-get-the-viral-hole-in-five-shots\/","title":{"rendered":"FILA Korea Impact 9 golf videos get the viral hole in five shots"},"content":{"rendered":"<p>FILA Korea recently established the nine member \u00abImpact 9\u00bb\u00a0squad featuring female Korean golfers. A range of short rteaser videos were created aiming to become viral, while promoting this specially established golf squad and FILA&#8217;s golf\u00a0apparel products. The teaser videos were released on March 27th, though online and SNS channels.<\/p>\n<p>The videos were released via FILA Korea\u2019s official golf Facebook account (https:\/\/www.facebook.com\/FILAGOLFKOREA\/) and YouTube channels. The content went live on the March 27, at 5pm (17:00pm). In a relatively short period of time, the videos garnered successful\u00a0results, including about 7,000,000 total views, over 30,000 likes and 5,000 comments, and they subsequently became a trending topic. The response was especially impressive when compared to the usual reaction to promotional videos released by any brand in Korea.<\/p>\n<p>Showing a range of unique scenarios, the videos were choreographed to generate mass interest and appeal across a wide audience. A total of five promotional videos were produced, each one showing a different and unexpected golf course such as a bowling alley, baseball stadium, park, and at the Han River, Even a flying drone is used as a course hole.<\/p>\n<p>The bowling alley themed video, which features professional golf player Minju Kim, is currently being released across major sports channels overseas and is creating great interest among sports fans worldwide.<\/p>\n<p>This short viral was featured on the main page of ESPN and garnered first place in the best videos of the \u201cMust See Moments\u201d area of the website. It was also featured on the CBS Sports official Facebook account, generating a response of over 1,210,000 views, 7,604 likes, more than 12,000 shares, and 4,262 comments (by March 30).<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> FILA Korea Impact 9 team virals (river, bowling, drone).\u00a0\u00a9 FILA Korea.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwind links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/KaSwsG60RIA\" target=\"_blank\">Fila Sports Korea virals become viral\u00a0(video featuring some of the virals)<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FILA Korea recently established the nine member \u00abImpact 9\u00bb\u00a0squad featuring female Korean golfers. A range of short rteaser videos were created aiming to become viral, while promoting this specially established golf squad and FILA&#8217;s golf\u00a0apparel products. The teaser videos were released on March 27th, though online and SNS channels. The videos were released via FILA &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/fila-korea-impact-9-golf-videos-get-the-viral-hole-in-five-shots\/\"> <span class=\"screen-reader-text\">FILA Korea Impact 9 golf videos get the viral hole in five shots<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":7394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[5620,5621,5622,410,467,5623],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7392"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=7392"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7394"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=7392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=7392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=7392"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=7392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}