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<\/a>Buffett\u2019s investing success has become legendary in China, prompting an increasing number of Chinese investors to make the annual trip to Berkshire Hathaway\u2019s Annual Meeting in Omaha, Neb (USA).<\/p>\n
\u201cChinese consumers love new flavors and crave excitement from brands like ours as we launch new products,\u201d said Shelly Lin, Coca-Cola China\u2019s Marketing Director for Trademark Coca-Cola. \u201cAs we thought of the most creative ways to bring the great taste of Cherry Coke to China, we thought who better to celebrate the launch of this special drink than its best-known fan,\u00bb she explains.<\/p>\n
Leaving aside that it is well known Buffett’s Cherry Coke, since the late 1980s, Berkshire Hathaway has been Coca-Cola\u2019s largest single shareowner with an investment of 400 million shares. In its most recent annual report, Berkshire disclosed a gain on its Coca-Cola investment of more than $15 billion, not including the ongoing benefits of quarterly dividends.<\/p>\n
Coca-Cola Chairman and CEO Muhtar Kent said he is pleased that the China business chose to launch Buffett\u2019s favorite drink in such a unique way.
\n\u201cI can\u2019t think of a better way to launch Cherry Coke than with its best-known fan on the package,\u201d Kent said. \u201cIt is an honor for us to be able to feature Warren on his favorite drink as it rolls out in one of the world\u2019s most exciting and dynamic consumer markets.\u201d<\/p>\n
On the drawing Buffett said, \u00abI did not sit down for a portrait. I think Muhtar knew better than to ask for this; I\u2019ve never been keen on that sort of activity.\u201d<\/p>\n
\u00abFour or five months ago, Coca-Cola Chairman and CEO, Muhtar Kent said they were going to introduce Cherry Coke into China and asked me about putting my picture on the cans and bottles,\u00bb Buffett told\u00a0Yahoo Finance. \u00abI said it would be fine to do it for the first six months after launching the product. If there are no problems associated with this and he asks me to continue, I will likely say OK. Incidentally, there is no compensation involved.\u00bb<\/p>\n
Launched in mainland China on March 10, Cherry Coke is available in both traditional and modern trade outlets in 330-ml cans and 500-ml PET bottles. Buffett will appear on the special-edition cans for a limited promotional period, while supplies last.<\/p>\n
Image over the headline.-<\/strong>\u00a0The 330-ml limited edition Cherry Coke China can with Warren Buffett’s face on it. \u00a9 The Coca-Cola Company.<\/span><\/p>\n