{"id":7472,"date":"2017-04-05T23:34:06","date_gmt":"2017-04-05T21:34:06","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=7472"},"modified":"2017-04-06T03:03:01","modified_gmt":"2017-04-06T01:03:01","slug":"google-selects-comscore-to-measure-brand-security-in-you-tube-campaigns","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/google-selects-comscore-to-measure-brand-security-in-you-tube-campaigns\/","title":{"rendered":"Google selects comScore to measure brand security in You Tube campaigns"},"content":{"rendered":"<p>comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.<\/p>\n<p>comScore uses a proprietary brand safety engine that is integral to its validated Campaign Essentials\u2122 (vCE\u00ae) suite. This technology continuously monitors patterns within text content to identify the brand safety of a given ad context \u2013 both in general and for specific campaigns, on both mobile and desktop platforms.<\/p>\n<p>This new collaboration is part of Google\u2019s efforts to provide advertisers with greater visibility into the context in which their ads appear.<\/p>\n<p>\u201cMonitoring online content for brand safety is a complex challenge, particularly in an environment that has the vast scale and growth of YouTube,\u201d said Dan Hess, executive vice president of products at comScore. \u201cWe\u2019re delighted to see Google taking further action to monitor and increase brand safety, and appreciate its vote of confidence in selecting comScore to be part of this initiative.\u201d<\/p>\n<p>Image over the headline.-<\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span> (English edition):<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/missplacements-on-you-tube-is-google-actually-leaving-the-ball-on-the-roof-of-media-agencies-and-advertisers\/\" target=\"_blank\">Misplacements on You Tube.- Is Google actually leaving the ball on the roof of media agencies and advertisers?<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/havas-uk-pauses-insertions-in-you-tube-and-google-display-network-by-risk-of-ad-missplacements\/\" target=\"_blank\">Havas UK pauses insertions in You Tube and Google Display Network by risk of ad missplacements<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span> (Spanish edition):<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/google-revisara-politica-emplazamientos\/\" target=\"_blank\">Google revisar\u00e1 su pol\u00edtica de emplazamientos<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\">(Google, to change its ad placement policy)<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/groupm-responde-al-problema-de-los-emplazamientos-no-deseados-en-you-tube-con-tecnologia\/\" target=\"_blank\">GroupM responde al problema de los emplazamientos no deseados en You Tube con tecnolog\u00eda<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\">(GroupM answers the issue missplacements in You Tube with tech)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. comScore uses a proprietary brand safety engine that is integral to its validated Campaign Essentials\u2122 (vCE\u00ae) suite. This technology continuously monitors patterns within text content to identify the brand safety of a given ad context &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/google-selects-comscore-to-measure-brand-security-in-you-tube-campaigns\/\"> <span class=\"screen-reader-text\">Google selects comScore to measure brand security in You Tube campaigns<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":7475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[5662,5661,704],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7472"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=7472"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7475"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=7472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=7472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=7472"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=7472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}