Accenture has selected\u00a0UM, a division of IPG Mediabrands, as its strategic media planning and buying partner worldwide.<\/p>\n
Accenture will leverage UM\u2019s expertise in building personalized, cross-channel media strategies that integrate and optimize digital, mobile and social media. For example, UM’s work \u00a0will include developing targeted engagement strategies that bring the company\u2019s \u201cNew. Applied. Now\u201d insights and industry updates to key audiences.<\/p>\n
\u201cMaking meaningful connections demands responsiveness, offering the right information and insights when, where and how people want it,\u201d\u00a0said Roxanne Taylor, Accenture\u2019s Chief Marketing and Communications Officer. \u201cTeaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.\u201d<\/p>\n
Kasha Cacy, UM\u2019s Chief Executive Officer for the United States, said, \u201cWe are incredibly proud to be named global media agency of record for a company as prestigious and forward-thinking as Accenture. Working together, I believe we can drive transformational results.\u201d<\/p>\n
Image over the headline.-<\/strong> \u00a9 Accenture<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Accenture has selected\u00a0UM, a division of IPG Mediabrands, as its strategic media planning and buying partner worldwide. Accenture will leverage UM\u2019s expertise in building personalized, cross-channel media strategies that integrate and optimize digital, mobile and social media. For example, UM’s work \u00a0will include developing targeted engagement strategies that bring the company\u2019s \u201cNew. Applied. Now\u201d insights …<\/p>\n