{"id":7766,"date":"2017-05-24T00:19:48","date_gmt":"2017-05-23T22:19:48","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=7766"},"modified":"2017-05-24T14:53:02","modified_gmt":"2017-05-24T12:53:02","slug":"ford-get-to-know-james-d-farley-the-new-head-for-global-marketing","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/ford-get-to-know-james-d-farley-the-new-head-for-global-marketing\/","title":{"rendered":"Ford.- Get to know James D. Farley  the new head for global marketing"},"content":{"rendered":"<p>James D. Farley, Jr. has been recently named Executive Vice President and President of Global Markets, Ford Motor Company. The appointment will be effective on June 1st, 2017.<\/p>\n<p>Before the current promotion, Jim D. Farley served as Executive Vice President and President, Ford Europe, Middle East and Africa, a position he held since Jan. 1st., 2015. In this role, he led Ford\u2019s business transformation in Europe, executing the plan to achieve profitable growth through an unprecedented focus on new products, a strong brand and increased cost efficiency.<br \/>\nIn 2016, he led Ford\u2019s European operations to record profitability, record margins and increased sales.<\/p>\n<p>In his new role, Farley will be responsible for overseeing Ford\u2019s business units, The Americas; Europe, Middle East &amp; Africa and Asia Pacific. In addition, Farley will oversee Lincoln Motor Company and global Marketing Sales &amp; Service. Farley will also oversee the strategy and business model development for electrified vehicles and autonomous vehicles. He will report to Jim Hackett, Ford President and CEO.<\/p>\n<p>Ford Motor Company ranks among the top 10 advertisers by worldwide ad spend in 2016 with estimated $4.3Bn budget following Forbes&#8217; survey on global brands.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Marketing experienced economist and IT expert serving Ford since 2007<\/strong><\/span><\/p>\n<p>Prior to his position in Ford Europe, Middle East and Africa, Farley served as Executive Vice President of Global Marketing, Sales &amp; Service where he led the company\u2019s drive to connect more closely with customers through integrated global marketing, advertising, digital communications, brand development and research.\u00a0 He also was instrumental in leading the ongoing reinvention of the Lincoln brand, setting it on a path for growth as a world-class luxury brand and customer experience, including the launch of the all-new Lincoln MKC and Lincoln\u2019s introduction in China.<\/p>\n<p>When he was appointed to lead global marketing sales and service in August 2010, it marked the first time Ford had a single global leader for Marketing, Sales &amp; Service. He also held operating responsibility as the senior global leader for Lincoln from December 2012 to August 2014.<\/p>\n<p>Before this, Farley was Group Vice President, Global Marketing and Canada, Mexico and South America. He had added responsibility for Ford\u2019s operations in Canada, Mexico and South America in September 2009.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>From the Japanese Toyota Group to the US Ford<\/strong><\/span><\/p>\n<p>Before joining Ford in November 2007, Farley was Group Vice President and General Manager of Lexus, responsible for all sales, marketing and customer satisfaction activities for Toyota\u2019s luxury brand.<\/p>\n<p>Before leading Lexus, Farley served as Group Vice President of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities.<br \/>\nFarley joined Toyota in 1990 in the strategic planning department and served in several product and marketing positions in the United States and Europe. One of Farley\u2019s most noted accomplishments is his responsibility for the successful launch and rollout of Toyota\u2019s new Scion brand.<\/p>\n<p>Born in 1962, Farley attended Georgetown University in Washington, D.C. where he earned a bachelor\u2019s degree in economics and computer science, and the University of California, Los Angeles (UCLA), where he completed his MBA with a focus in finance. He and his wife, Lia, have three children.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> James D. Farley, from 1st June 2017 (Executive Vice President and President of Global Markets, Ford Motor Company) -left-<br \/>\nwith Action sports superstar, Ken Block after he drove his Gymkhana Ford Fiesta at Universal Studios on the eve of the Los Angeles Auto Show as part of Ford Motor Company&#8217;s reveal of the new 2014 Ford Fiesta and Fiesta ST. The new 2014 Ford Fiesta with a 1.0-litre EcoBoost engine which is expected to be the most fuel efficient non-hybrid vehicle in North America and the 2014 Ford Fiesta ST will deliver 197 horsepower. Photo by: Sam VarnHagen\/Ford Motor Co. The pick was taken in 2012 when he was Group Vice President, Marketing, Sales and Service, Ford Motor Company.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/mark-truby-vice-president-of-communications-at-ford-motor-company-ford-motor-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ford appoints new Vice President Communications<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwind links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/en\/ford-announces-jim-hackett-as-new-president-and-ceo-and-further-restructuring\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ford announces Jim Hackett as new President and CEO and further restructuring<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>James D. Farley, Jr. has been recently named Executive Vice President and President of Global Markets, Ford Motor Company. The appointment will be effective on June 1st, 2017. Before the current promotion, Jim D. Farley served as Executive Vice President and President, Ford Europe, Middle East and Africa, a position he held since Jan. 1st., &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/ford-get-to-know-james-d-farley-the-new-head-for-global-marketing\/\"> <span class=\"screen-reader-text\">Ford.- Get to know James D. Farley  the new head for global marketing<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[5800,190,5797,5798,5799,5793],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7766"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=7766"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7767"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=7766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=7766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=7766"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=7766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}