{"id":788,"date":"2015-09-14T14:20:34","date_gmt":"2015-09-14T12:20:34","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=788"},"modified":"2015-09-15T01:02:01","modified_gmt":"2015-09-14T23:02:01","slug":"zenithoptimedia-adspend-in-mobile-overcoming-newspapers-by-2016","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/zenithoptimedia-adspend-in-mobile-overcoming-newspapers-by-2016\/","title":{"rendered":"ZenithOptimedia: adspend in Mobile overcoming Newspaper’s by 2016"},"content":{"rendered":"

Mobile Internet advertising will overtake Newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia\u2019s new Advertising Expenditure Forecast.
\nThe media agency belonging to Publicis Groupe also expects Internet advertising to overtake Television in 2018 as print continues to shrink.
\nZenithOptimedia forecast for global adspend foresees growth in 2015 at a 4.0% and total investment at $554Bn.<\/p>\n

\"Source:<\/a>
Source: ZenithOptimedia and IMF<\/span><\/figcaption><\/figure>\n

The media agency belonging to Publicis Groupe foretells growth acceleration to the 5.0% in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections.
\nAdspend will then slow down slightly by 2017 in the absence of these events, growing 4.4%.<\/p>\n

Mobile Internet, to become 3rd advertising medium by 2016<\/strong><\/span><\/p>\n

ZenithOptimedia’s Advertising Expenditure Forecasts says that Mobile Internet will be the third\u2010largest advertising medium, behind television and desktop internet. Mobile advertising will grow 38% in 2016 to $71Bn, while newspaper advertising will shrink 4% to $68Bn.<\/p>\n

\"Source:<\/a>
Source: ZenithOptimedia<\/span><\/figcaption><\/figure>\n

Further more, Mobile advertising remains the driving force behind the growth of the entire advertising market, contributing 83% of all new ad investment between 2014 and 2017.<\/p>\n

Desktop, to leapfrog TV reaching the 2nd spot by 2018<\/strong><\/span><\/p>\n

As print continues to shrink Desktop Internet advertising will continue to grow, but will lose market share for the first time this year, dropping from 19.8% of global adspend in 2014 to 19.4%.<\/p>\n

\"Fuente:<\/a>
Source: ZenithOptimedia<\/span><\/figcaption><\/figure>\n

By 2017 ZenithOptimedia forecasts Desktop Internet to account for 19.1% of global adspend.
\nMeanwhile Mobile Internet advertising\u2019s share of the global ad market will rise from 5.7% in 2014 to 15.0% in 2017.
\nBoth movements will take overall, Internet Advertising to the 34.0% share of global adspend in 2017, slightly behind television\u2019s 35.9%.<\/p>\n

The market share gap between the two media will narrow from 13.3 percentage points in 2014 to 1.9 in 2017. At this rate of growth, underscores ZenithOptimedia, Internet Advertising will overtake television by 2018.<\/p>\n

Print, down and down<\/span><\/strong><\/p>\n

ZenithOptimedia’s Forecast explains that Print adspend continues to decline across most of the world, as it has done since 2008.<\/p>\n

\"Source:<\/a>
Source: ZenithOptimedia<\/span><\/figcaption><\/figure>\n

The media agency predicts ad investment in Newspapers will shrink by an average 4.9% each year through to 2017, while advertising on Magazines will decrease by 3.2% a year. Their combined share of global adspend has fallen from 39.4% in 2007 to 19.6% this year, and it is expected to fall further to 16.7% by 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile Internet advertising will overtake Newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia\u2019s new Advertising Expenditure Forecast. The media agency belonging to Publicis Groupe also expects Internet advertising to overtake Television in 2018 as print continues to shrink. ZenithOptimedia forecast for global adspend foresees growth …<\/p>\n

ZenithOptimedia: adspend in Mobile overcoming Newspaper’s by 2016<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5],"tags":[577,572,573,567,566,562,564,563,576,575,430,574,417,565,570,571,578,569,568,434,488,561],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/788"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/801"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=788"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}