{"id":7956,"date":"2017-06-16T09:49:24","date_gmt":"2017-06-16T07:49:24","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=7956"},"modified":"2017-06-16T11:25:06","modified_gmt":"2017-06-16T09:25:06","slug":"cannes-lions-2017-4-47-drop-in-entries-but-69-rise-in-works-submitted-by-advertisers","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2017-4-47-drop-in-entries-but-69-rise-in-works-submitted-by-advertisers\/","title":{"rendered":"Cannes Lions 2017.- a 4.47% drop in entries, but 69% rise in works submitted by advertisers"},"content":{"rendered":"

Cannes Lions announced today that the International Festival of Creativity has received for its 2017 edition 41,170 entries across 24 Lions. This means 1,930 entries less than in 2016 or what it is the same, a 4.47% drop from the record number of 43,101 registered in 2016.
\nOn the other hand, the trend of clients entering work directly continues to grow strongly across all Lions, and is up 69% year on year.<\/p>\n

Drop in traditional channels Entertainment Lion for Music and Digital Craft<\/span><\/strong><\/p>\n

Lions representing traditional channels, such as Outdoor and Print & Publishing, have experienced a decline in entry numbers, mirroring the changing shape of the communications landscape, accounting for the vast majority (80%) of the difference from 2016 entry numbers.<\/p>\n

Digital Craft and the Entertainment Lion for Music, both launched in 2016, report lower entry numbers in their second year, following an established pattern for new Lions before they enter a period of sustained and steady growth.<\/p>\n

\"\"<\/a>
Simon Cook (Director of Awards for Cannes Lions). Source of the image, the Twitter profile of Joe Cook.<\/span><\/figcaption><\/figure>\n

Simon Cook, Director of Awards for Cannes Lions, said\u00a0\u201cWe have continued in 2017 to see the key trends across the Lions continue from previous years, with strong growth in categories that have been a focal point for the industry over the last 12 months. Individual Lions can see ebbs and flows but over time we have learnt it is always best to take a long-term view as the broad trends have not really changed. The Radio Lions are just one example of that . A drop last year of 11% prompted commentary about a decline in the sector, but this year we\u2019ve seen an increase of 5%.\u201d<\/p>\n

Cook added:\u00a0\u201cAt the award shows last year we watched creative comms and campaigns sitting very comfortably alongside a rich mix of emerging, new forms of creativity which was a clear demonstration of how creative companies were beginning to embrace and adopt a wider creative palette. It\u2019s an exciting time and we expect to see a natural progression of this on stage at the festival this year.\u201d<\/p>\n

Increases in Health, Creative Effectiveness and Glass<\/strong><\/span><\/p>\n

Entries associated with Lions Health, (Health & Wellness and Pharma), now in its fourth year, were up 9% on last year, as this specialist area of the Festival builds a loyal and growing following.<\/p>\n

Creative Effectiveness, the only global award linking award-winning creative work with business driving results, is up 59% on 2016 showing, says the organization, that client and creative collaboration is stronger than ever.<\/p>\n

Jose Papa, Managing Director of Cannes Lions commented,\u00a0\u201cThe interest around the Creative<\/p>\n

\"\"<\/a>
Jos\u00e9 Papa (Managing Director Cannes Lions). Source of the image, the Linkedin profile of Jos\u00e9 Papa.<\/span><\/figcaption><\/figure>\n

Effectiveness Lion is very exciting. Not only does it chime with the Festival\u2019s campaign for creativity as a positive force for business, but the work that wins here equips clients everywhere with the guidance and reassurance they need as they seek to become more ambitious creatively.\u201d<\/p>\n

It\u2019s also a strong growth year for work submitted into Glass: The Lion for Change, up 31% on last year, showcasing the breadth of work that has the power to shift culture.<\/p>\n

Since the Glass Lion launched in 2015, all entry fees have been donated to high-profile organisations tackling gender inequality across the world. The Festival has raised more than \u20ac290,000 for this cause to date.<\/p>\n

Brazil returns, UAE rise and emerging Latinamerica<\/strong><\/span><\/p>\n

There was a notable shift in the increase in work from the UAE, China and the LATAM region. Submissions from Brazil return after several years of reduced participation offsetting slightly lower entry numbers from the UK and other Western European countries.<\/p>\n

New Lions in the stove?<\/strong><\/span><\/p>\n

Speaking on plans for future additions or changes to the existing Lions, Cook said,\u00a0As ever, we will monitor the trends in work, and consult with the industry as we develop plans for next year. But here and now in 2017, the winning work will not only inform the shape of the Lions going forward, but a rapidly evolving industry.\u201d<\/p>\n

Image over the headline.-<\/strong>\u00a0Golden Lion face<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cannes Lions announced today that the International Festival of Creativity has received for its 2017 edition 41,170 entries across 24 Lions. This means 1,930 entries less than in 2016 or what it is the same, a 4.47% drop from the record number of 43,101 registered in 2016. On the other hand, the trend of clients …<\/p>\n

Cannes Lions 2017.- a 4.47% drop in entries, but 69% rise in works submitted by advertisers<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":7658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[4536,5913,5917,410,5914,5916,5915],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7956"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=7956"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7658"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=7956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=7956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=7956"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=7956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}