{"id":7970,"date":"2017-06-18T00:11:07","date_gmt":"2017-06-17T22:11:07","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=7970"},"modified":"2018-02-12T10:35:10","modified_gmt":"2018-02-12T09:35:10","slug":"cannes-lions-2017-interactive-sculpture-meet-graham-winns-health-wellness-grand-prix","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2017-interactive-sculpture-meet-graham-winns-health-wellness-grand-prix\/","title":{"rendered":"Cannes Lions 2017.- Interactive sculpture, Meet Graham, wins Health &#038; Wellness Grand Prix"},"content":{"rendered":"<p>Meet Graham by\u00a0 Clemenger BBDO Melbourne, Australia, for Transport Accident Commission Victoria\u00a0(TAC) got\u00a0the Health &amp; Wellness Grand Prix and there were no Grand in Pharma.<\/p>\n<p>Graham was developed as part of the collaboration between TAC, leading trauma surgeon Christian Kenfield, crash investigator expert David Logan and world-renowned artist Patricia Piccinini. He is the only person designed to survive on our roads and the conversation starter into how vulnerable the human body really is.<\/p>\n<figure id=\"attachment_7975\" aria-describedby=\"caption-attachment-7975\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_ClemengerBBDOMelbourne_GrandPrix_02.jpg\"><img decoding=\"async\" class=\"size-full wp-image-7975\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_ClemengerBBDOMelbourne_GrandPrix_02.jpg\" alt=\"\" width=\"1000\" height=\"497\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_ClemengerBBDOMelbourne_GrandPrix_02.jpg 1000w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_ClemengerBBDOMelbourne_GrandPrix_02-768x381.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7975\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Meet Graham, The only person to survive on our roads. \u00a9 TAC\/Clemenger BBDO.<\/span><\/figcaption><\/figure>\n<p>From 2245 entries received in Health &amp; Wellness, 65 Lions were awarded: 14 Gold, 20 Silver and 30 Bronze.<br \/>\nThe Pharma jury judged 590 entries and awarded 25 Lions: 6 Gold, 9 Silver and 10 Bronze.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>McCann gets the Grand Prix for Good and Network of the year<\/strong><\/span><\/p>\n<p>The\u00a0Lions Health Grand Prix for Good,\u00a0open to Gold Lion winning entries ineligible for a Grand Prix in their section, was awarded to Immunity Charm by McCann Health, New Delhi \/ McCann Worldgroup India, Mumbai, for Ministry of Public Health, Islamic Republic of Afghanistan.<\/p>\n<p>The problem: Afghanistan\u00a0has some of the lowest vaccination rates in the world, which contribute to high levels of infant and childhood mortality especially in poor and rural communities.\u00a0 Diseases that are rare in the developed world are far too frequent causes of child mortality in Afghanistan.<\/p>\n<p>The Immunity Charm is simple bracelet, similar to those found universally among infants in\u00a0Afghanistan\u00a0to protect against evil spirits, The Immunity Charm\u2122 consists of colored beads that represent the vaccines each child has received.<\/p>\n<figure id=\"attachment_7974\" aria-describedby=\"caption-attachment-7974\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_McCannHealth_GPforGoodatLions-Health2017.jpg\"><img decoding=\"async\" class=\"wp-image-7974 size-full\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_McCannHealth_GPforGoodatLions-Health2017.jpg\" alt=\"\" width=\"890\" height=\"443\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_McCannHealth_GPforGoodatLions-Health2017.jpg 890w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/Canneslions2017_Healthandpharma_Meet-Graham_McCannHealth_GPforGoodatLions-Health2017-768x382.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-7974\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">The Immunity Charm. \u00a9 McCann Health.<\/span><\/figcaption><\/figure>\n<p>Healthcare workers provide the Immunity Charm to mothers to place on their newborn&#8217;s wrist as a symbol of protection against disease.\u00a0 Each time the child is brought for an immunization, a color-coded bead corresponding to the specific vaccine received is added to the bracelet symbolizing the protective effects of the vaccine.\u00a0 As the child receives additional vaccines against such diseases as measles, polio, diphtheria, and others, color-coded beads are added to the bracelet.<\/p>\n<p>Caleb Tiller (Executive Director of Communications &amp; Public Affairs, the United Nations Foundation and President of the jury of the Lions Health Grand Prix for Good) commented: \u00bb The Lions Health Grand Prix for Good award sits at the cross-section of creativity and social impact. It\u2019s an exciting time for our community, as cross-pollination between sectors is creating new opportunities to engage people in driving social change and improving lives.\u201d<\/p>\n<p>McCann Health also took The\u00a0Healthcare Network of the Year. FCB Health acxhieved and the third spot went The CDM Group.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Area 23, Healthcare Agency of the Year\u00a0<\/strong><\/span><\/p>\n<p>The Healthcare Agency of the Year\u00a0was awarded to Area 23, New York; second to Medulla Communications, Mumbai; and third to McCann Health, New Delhi.<\/p>\n<p>The Health &amp; Wellness Lions\u00a0celebrate creativity for personal wellbeing and an inspired approach to consumer healthcare, comprising work that publically educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.<\/p>\n<p>The\u00a0Pharma Lions\u00a0celebrate creative communications from pharmaceutical clients and services surrounding this highly regulated industry.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Meet Graham, The only person to survive on our roads. \u00a9 TAC\/Clemenger BBDO.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/vdf4fNkMMA8\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">The science behind the TAC&#8217;s sculpture &#8216;Graham&#8217;, TAC 2016<\/span><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/youtu.be\/0r9u7Rn-nm0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">The only person to survive on our roads- Meet Graham, TAC 2016<\/span><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/youtu.be\/wHmqn2tZkto\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">TAC&#8217;s interactive sculpture by artist Patricia Piccinini \u2013 Meet Graham, TAC 2016<\/span><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/youtu.be\/u9olcF3NY9M\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">Cadel Evans &#8211; sharing the road, Graham and vulnerability<\/span><br \/>\n<\/a><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/es.pinterest.com\/pin\/190910471686919697\/\" target=\"_blank\" rel=\"noopener noreferrer\">Immunity Charm, by McCann Health<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Graham by\u00a0 Clemenger BBDO Melbourne, Australia, for Transport Accident Commission Victoria\u00a0(TAC) got\u00a0the Health &amp; Wellness Grand Prix and there were no Grand in Pharma. Graham was developed as part of the collaboration between TAC, leading trauma surgeon Christian Kenfield, crash investigator expert David Logan and world-renowned artist Patricia Piccinini. He is the only person &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2017-interactive-sculpture-meet-graham-winns-health-wellness-grand-prix\/\"> <span class=\"screen-reader-text\">Cannes Lions 2017.- Interactive sculpture, Meet Graham, wins Health &#038; Wellness Grand Prix<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":7972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[4536,5927,5923,5929,3188,5928,5924,5932,5931,5925,5930,5926],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7970"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=7970"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7972"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=7970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=7970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=7970"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=7970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}