{"id":7982,"date":"2017-06-18T21:09:53","date_gmt":"2017-06-18T19:09:53","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/?p=7982"},"modified":"2017-06-25T08:56:34","modified_gmt":"2017-06-25T06:56:34","slug":"innovation-lions-dos-campanas-espanolas-lista-corta","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/innovation-lions-dos-campanas-espanolas-lista-corta\/","title":{"rendered":"Innovation Lions.- Dos campa\u00f1as espa\u00f1olas en lista corta"},"content":{"rendered":"<p>Ogilvy Madrid y Thecyranos\/\/McCann Barcelona han logrado sendas nominaciones en la short list de los Innovation Lions 2017. Ma\u00f1ana se sabr\u00e1 si alguna de las piezas espa\u00f1olas logra \u00abpicar\u00bb en el Palmar\u00e9s del \u00a0festival de Cannes Lions dedicado a galardonar la tecnolog\u00eda y la innovaci\u00f3n que conducen a que la idea creativa se haga posible.<\/p>\n<figure id=\"attachment_7983\" aria-describedby=\"caption-attachment-7983\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Maxmotordreams_ford_Ogilvymadrid_Lionsinnovation.jpg\"><img decoding=\"async\" class=\"wp-image-7983\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Maxmotordreams_ford_Ogilvymadrid_Lionsinnovation.jpg\" alt=\"\" width=\"890\" height=\"421\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Maxmotordreams_ford_Ogilvymadrid_Lionsinnovation.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Maxmotordreams_ford_Ogilvymadrid_Lionsinnovation-768x363.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-7983\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Fored Max Motor Dreams. \u00a9 Ford<\/span><\/figcaption><\/figure>\n<p>Ogilvy, por su prototipo de cuna conectada Ford Max Motor Dreams. La cuna es capaz de reproducir los sonidos iluminaci\u00f3n y movimientos experimentados en un Ford durante un traecto determinado haciendo que los beb\u00e9s duerman como benditos, tambi\u00e9n \u00a0en casa. La cuna se conecta con una app para smartphone que es la que hace posible controlar e prototipo y hacerlo funcionar.<\/p>\n<figure id=\"attachment_7984\" aria-describedby=\"caption-attachment-7984\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Yournalistapp_EITB_TheCyranosMcCann.jpg\"><img decoding=\"async\" class=\"wp-image-7984\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Yournalistapp_EITB_TheCyranosMcCann.jpg\" alt=\"\" width=\"890\" height=\"353\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Yournalistapp_EITB_TheCyranosMcCann.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/06\/LionsInnovation_Yournalistapp_EITB_TheCyranosMcCann-768x304.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-7984\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Journalist app. ETB. \u00a9 TheCyranos McCann\/ETB<\/span><\/figcaption><\/figure>\n<p>El trabajo en lista corta firmado por TheCyranos\/\/McCann es una app m\u00f3vil que permite al usuario seleccionar las seis noticias m\u00e1s relevantes del d\u00eda sin sesgo ideol\u00f3gico alguno y luego veer cu\u00e1les son los seis puntos de vista m\u00e1s diferenciados publicados en los medios sobre ese tema. La app combina la capacidad de reconocimiento de Shazam con la computaci\u00f3n cognitiva y de aprendizaje de IBM Watson para conseguirlo.<\/p>\n<p><span style=\"color: #3366ff;\">Imagen sobre el titular.-\u00a0\u00a9 Cannes Lions.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Links externos relacionados<\/span>:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/pr-tQh1NVJI\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">MAX Motor Dreams de Ogilvy Madrid para Ford<\/span><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/youtu.be\/JrpUvmSzfLI\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">Yournalist app, de TheCyranos McCann para EITB<\/span> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy Madrid y Thecyranos\/\/McCann Barcelona han logrado sendas nominaciones en la short list de los Innovation Lions 2017. Ma\u00f1ana se sabr\u00e1 si alguna de las piezas espa\u00f1olas logra \u00abpicar\u00bb en el Palmar\u00e9s del \u00a0festival de Cannes Lions dedicado a galardonar la tecnolog\u00eda y la innovaci\u00f3n que conducen a que la idea creativa se haga posible. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/innovation-lions-dos-campanas-espanolas-lista-corta\/\"> <span class=\"screen-reader-text\">Innovation Lions.- Dos campa\u00f1as espa\u00f1olas en lista corta<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":7985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[5942,5941,190,5945,3404,5943,4024,408,5944],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7982"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=7982"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/7982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/7985"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=7982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=7982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=7982"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=7982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}