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<\/a>\u00abWe’ve built the women’s category at Under Armour on a foundation of innovative products and storytelling that champions her athletic performance. We will continue to break new ground with our women’s business by consistently recognizing the ways in which women are re-defining the athletic experience and by creating great product that meets her evolving needs,\u00bb said\u00a0Pam Catlett, SVP & General Manager of Women’s, Under Armour.<\/p>\n
Five poets for five female will stories<\/strong><\/span><\/p>\n Each story of will takes form in a set of tributes, which have been poetry crafted specifically for each athlete at the peak of their performance by spoken word artists who were inspired to craft a lyrical work in honor of each athlete’s story and transcendent ability.<\/p>\n The artists who created the spoken word poetry for this campaign are: Saul Williams\u00a0– an American rapper, singer-songwriter, actor and poet known for his distinct fusion of poetry and alternative hip hop-; \u00a0Aja Monet\u00a0– an American contemporary poet, writer and activist of Cuban-Jamaican descent-; Kojey Radical\u00a0– a\u00a0London-based musician, rapper and spoken-word poet-; Dominique Christina\u00a0– an award-winning American poet, author and political activist-; and Aristophanes- also known as Pan Wei Ju, a bilingual Taiwanese rapper who was recently featured on a collaboration with Grimes.<\/p>\n New York\u00a0native and longstanding patron of ballet, Saul Williams brought innate insight to\u00a0Misty Copeland’s\u00a0story, highlighting the systemic social structures she overcame to become the first African American principal ballerina and, in the process, shape the future of ballet itself.<\/p>\n Internationally recognized, Aja Monet’s most lauded poem, \u00abMy Mother Was a Freedom Fighter,\u00bb recently headlined at the Women’s March on\u00a0Washington. As someone who also uses her craft as a platform for social activism, she was a worthy voice to bring Alison D\u00e9sir’s story to life.<\/p>\n Recognized for his sharp, deft lyrics and energetic performance style, Kojey Radical work showa a rhythmic quality that is perfect to capture and elevate\u00a0Jessie Graff’s\u00a0acrobatic abilities.<\/p>\n Holding five National Poetry Slam Champion titles and the only contestant to have won two Women of the World Championship titles, Dominique Christina’s poem for\u00a0Natasha Hastings\u00a0brings us inside of the accomplished sprinter’s mind, revealing her inner struggle and subsequent conquering of self-doubt.<\/p>\n Aristophanes’ lyrics tell the story of Chinese actress\u00a0Zoe Zhang, who fought her way into the spotlight with her unequaled taekwondo abilities.<\/p>\n Under Armour’s biggest campaign to date<\/strong><\/span><\/p>\n Unlike Any is Under Armour’s most expansive campaign to date. It will feature more than 200 pieces of content that have been created for Under Armour’s digital and social platforms as well as for digital and media partners such as Facebook, YouTube, Pinterest, Snapchat, Refinery29, Well + Good and Soundcloud.<\/p>\n The campaign will be released and supported in a wide range of global markets, particularly in the U.S.,\u00a0Europe\u00a0and\u00a0China, further cementing the company’s commitment to supporting athletes of all levels from all over the world.<\/p>\n Besides, Under Armour is hosting a pop up Unlike Any experience for consumers at Chelsea Market in\u00a0New York City\u00a0on Thursday, July 20th\u00a0from\u00a010 a.m.\u00a0to\u00a07 p.m. Image over the headline.-<\/strong> Under Armour \u00abUnlike Any\u00bb campaign, dancer Misty Copeland.\u00a0\u00a0(PRNewsfoto\/Under Armour, Inc.)<\/span><\/p>\n Related external links<\/span> (videos):<\/strong><\/span><\/p>\n Misty Copeland | UNLIKE ANY<\/span> Zoe Zhang | UNLIKE ANY<\/span><\/a>
\nTo view the films, go to\u00a0youtube.com\/UnderArmour. To follow the Unlike Any campaign story and to learn more about Under Armour Women’s, visit UA.com\/UnlikeAny,\u00a0facebook.com\/UnderArmourWomen\u00a0and join the conversation on Twitter @UAWomen and on Instagram @UnderArmourWomen, with #UnlikeAny.<\/p>\n
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\nNatasha Hastings | UNLIKE ANY<\/a><\/span><\/p>\n
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\nJessie Graff | UNLIKE ANY<\/span>
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\nAlison D\u00e9sir | UNLIKE ANY<\/span>
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\nRelated Eastwind Marketing Links<\/span>:<\/strong><\/span><\/p>\n