{"id":8481,"date":"2017-09-14T15:07:57","date_gmt":"2017-09-14T13:07:57","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=8481"},"modified":"2017-09-15T01:17:19","modified_gmt":"2017-09-14T23:17:19","slug":"comscore-opens-access-to-its-viewability-platform-worldwide","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/comscore-opens-access-to-its-viewability-platform-worldwide\/","title":{"rendered":"comScore opens access to its Viewability platform worldwide"},"content":{"rendered":"<p>comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.<\/p>\n<p>comScore Viewability is a self-service solution that enables clients to continuously measure digital campaigns within and across publishers and ad networks through an easy-to-use interface that reports baseline display and video viewability metrics. Providing broad access to viewability metrics promotes trust and transparency in advertising and shifts focus toward more advanced measures of ad impact, such as in-target reach and frequency and lift in brand equity, sales, or visits to retail stores and other destinations.<\/p>\n<p>This platform uses the same measurement tag and technology as\u00a0comScore validated Campaign Essentials\u2122\u00a0(vCE\u00ae), meaning the metrics provided in comScore Viewability will align with vCE-reported data. vCE is accredited by the Media Rating Council (MRC) for both display and video viewability for impressions in desktop and mobile environments, and includes filtering of both general and sophisticated invalid traffic (IVT). comScore Viewability is not accredited at this time.<\/p>\n<p>\u201cWe\u2019re now several years into the viewability debate, yet it seems like our industry is having the same conversations while overlooking advertisers\u2019 more critical needs,\u201d said Dan Hess, executive vice president of products at comScore. \u201cBy offering free viewability measurement, we\u2019re taking a stand to help marketers benefit from more meaningful metrics, such as who is truly being reached and the impact of creative and placement decisions.\u201d<\/p>\n<p>\u201cIf we\u2019re to achieve true cross-platform measurement, we need to be confident that impressions are being measured on the same \u2018opportunity to see\u2019 basis that has been a standard for decades in television,\u201d Hess continued, \u201cBy making viewability a given, we\u2019re enabling clients to connect the dots and understand the total impact of advertising investments across both digital and TV.\u201d<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> \u00a9 comsCore.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available. comScore Viewability is a self-service solution that enables clients to continuously measure digital campaigns &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/comscore-opens-access-to-its-viewability-platform-worldwide\/\"> <span class=\"screen-reader-text\">comScore opens access to its Viewability platform worldwide<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":8482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[6174,6176,704,6175,1005,6173],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/8481"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=8481"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/8481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/8482"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=8481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=8481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=8481"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=8481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}