{"id":8890,"date":"2017-10-25T09:11:16","date_gmt":"2017-10-25T07:11:16","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=8890"},"modified":"2017-10-25T21:51:41","modified_gmt":"2017-10-25T19:51:41","slug":"tuborg-beer-gives-you-choice-to-avoid-you-tube-skipping","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/tuborg-beer-gives-you-choice-to-avoid-you-tube-skipping\/","title":{"rendered":"Tuborg beer gives you choice to avoid You Tube skipping"},"content":{"rendered":"<p>Tuborg, hand in hand with it agency FCB Happiness, added 9 new buttons to their YouTube new pre-roll ad. And every one of these buttons directs you to a fun and surprising video. You decide which one you click.<br \/>\nThis is the way the beer brand tries to avoid people to skipping its new ad in You Tube.<br \/>\nWhy click skip ad if you can choose an option that&#8217;s even more fun, like rock ad, touch ad or party ad?<\/p>\n<p>And it precisely \u00abYour Choice of Fun\u00bb the tagline of the latest Tuborg Colored Caps campaign.<br \/>\nFor this campaign all Tuborg bottles have been fitted with caps in different colors. Each color bears a different word, like Rock, Feel, Party, Love, Create and Explore. These colors and words are reproduced in each of the buttons the preroll ad shows trying to avoid users pressing the skype button.<\/p>\n<p>Your Choice of Fun Campaign will roll out through You Tube in main Tuborg markets all over the world.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Caption of the Your\u00a0 Choice of\u00a0 Fun campaign. \u00a9 TBWA Happiness<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.tuborgskipad.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333399;\">Watch the demo version of the choice giving preroll ad<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuborg, hand in hand with it agency FCB Happiness, added 9 new buttons to their YouTube new pre-roll ad. And every one of these buttons directs you to a fun and surprising video. You decide which one you click. This is the way the beer brand tries to avoid people to skipping its new ad &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/tuborg-beer-gives-you-choice-to-avoid-you-tube-skipping\/\"> <span class=\"screen-reader-text\">Tuborg beer gives you choice to avoid You Tube skipping<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":164,"featured_media":8893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[982,6364,6365,6366,74,6367],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/8890"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=8890"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/8890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/8893"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=8890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=8890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=8890"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=8890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}