{"id":895,"date":"2015-09-29T15:15:13","date_gmt":"2015-09-29T13:15:13","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=895"},"modified":"2015-09-30T22:16:24","modified_gmt":"2015-09-30T20:16:24","slug":"comscore-and-rentrak-merge-to-enhance-cross-platform-audieence-metrics","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/comscore-and-rentrak-merge-to-enhance-cross-platform-audieence-metrics\/","title":{"rendered":"comsCore and Rentrak merge to enhance cross platform audience metrics"},"content":{"rendered":"

comScore, Inc. and Rentrak Corporation\u00a0announced that both companies have entered into a definitive merger agreement under which they will combine in a stock-for-stock merger. The operation has been approved by their respective Boards of Directors.<\/p>\n

Rentrak will become a wholly-owned subsidiary of comScore, and each share of Rentrak will be converted into the right to receive 1.15 shares of comScore. Upon completion of the merger, comScore shareholders are expected to own approximately 66.5% and Rentrak shareholders are expected to own approximately 33.5% of the combined company on a fully diluted basis.<\/p>\n

The combination will enable comScore to introduce a more comprehensive and precise set of solutions for measuring media consumption and advertising across platforms.<\/p>\n

\"Rentrak_Comscoremerger_logos_tres\"<\/a>
\u00a9 Rentrak and \u00a9 comScore, respectively<\/span><\/figcaption><\/figure>\n

\u201cThe merger of comScore and Rentrak represents an exciting milestone for our combined clients, uniquely skilled employees and shareholders,\u201d said Serge Matta (CEO comScore).\u201cTogether we have an even more powerful ability to deliver what our clients and the media industry have long been asking for: a comprehensive cross-platform measurement currency that accounts for all the ways in which content is consumed, whether that happens on a desktop, mobile device, live or time-shifted TV, video on demand or through over-the-top devices.\u201d<\/p>\n

\u201cWith the advent of digital technology, the time has come to offer the cross-platform measurement systems of the future: through which content owners will ultimately be able to quantify their entire audience, and agencies will have access to the cross-platform metrics needed to effectively plan and execute campaigns,\u201d he continued. \u201cThis merger also recognizes the critical importance of combining digital and TV assets for next generation media measurement, which requires a higher degree of precision at both a national and local market level.\u201d<\/p>\n

\u201cBoth companies have been innovators in content and consumer measurement, advanced demographics and analytics, providing the industry with world-class digital, TV and movie consumption information. This merger will accelerate the pace of that innovation, and offer an improved solution for cross-platform measurement, not available anywhere else,\u201d Bill Livek (Vice Chairman & CEO Rentrak) said. \u201cRentrak\u2019s expertise in precisely measuring TV and movies, and comScore\u2019s industry-leading digital measurement capabilities, are natural complements. Combined, our expertise and information assets will enable us to provide the industry with the most granular measurement solutions that reflect the ever-changing way that people are consuming content across platforms.\u201d<\/p>\n

Image above the headline.-\u00a0<\/strong> \u00a9 Rentrak and \u00a9 comScore, respectively.<\/span><\/p>\n

Related Eastwindmarketing-video links<\/span>:<\/strong><\/span><\/p>\n

comScore plans for cross platform audeience measuremet products in Spain<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

comScore, Inc. and Rentrak Corporation\u00a0announced that both companies have entered into a definitive merger agreement under which they will combine in a stock-for-stock merger. The operation has been approved by their respective Boards of Directors. Rentrak will become a wholly-owned subsidiary of comScore, and each share of Rentrak will be converted into the right to …<\/p>\n

comsCore and Rentrak merge to enhance cross platform audience metrics<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[713,707,704,712,706,711,708],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/895"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=895"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/914"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=895"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}