{"id":8977,"date":"2017-11-10T00:25:37","date_gmt":"2017-11-09T23:25:37","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=8977"},"modified":"2017-11-10T16:10:22","modified_gmt":"2017-11-10T15:10:22","slug":"christmas-2017-adameveddb-hires-blue-monster-moz-for-john-lewis","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/christmas-2017-adameveddb-hires-blue-monster-moz-for-john-lewis\/","title":{"rendered":"Christmas 2017.- adam&eveDDB \u00abhires\u00bb blue monster Moz for John Lewis"},"content":{"rendered":"

Set to a cover version of The Beatles\u2019 song \u2018Golden Slumbers\u2019, recorded by British band Elbow, the two minute advert, by adam&eveDDB for John Lewis tells this year a heartwarming story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster called Moz who is living under his bed. The two form a friendship and play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day. For Christmas, Joe receives the perfect gift of a night light which helps him finally get some peace and quiet from Moz, and a good night\u2019s sleep. Just as you think the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.<\/p>\n

\"\"<\/a>
Moz the Monster. \u00a9 adam& eveDDB \/John Lewis<\/span><\/figcaption><\/figure>\n

Moz The Monster was created by advertising agency adam&eveDDB and was directed by French director Michel Gondry who is best known for his feature films Eternal Sunshine of the Spotless Mind, The Science of Sleep and The Green Hornet. He has also directed legendary music videos for Bjork, Daft Punk, the White Stripes and the Rolling Stones.<\/p>\n

This Christmas John Lewis has chosen Barnardo\u2019s as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs.<\/p>\n

First farting and snoring window, mozify your face and partnership with Google Home<\/span><\/strong><\/p>\n

In addition to watching the advert people will be able to enjoy Moz and the story in a number of different ways. At the John Lewis flagship shop on Oxford Street visitors will be able to see and hear what\u2019s thought to be the world\u2019s first farting and snoring window as Moz plays in the rooms in Joe\u2019s house.<\/p>\n

\"\"<\/a>
The Mozify app. \u00a9 adam& eveDDB \/John Lewis<\/span><\/figcaption><\/figure>\n

On Facebook people will be able to have fun ‘mozifying’ their face using their Facebook camera, and in 10 shops customers will be able to create their own monster selfie at a Monster Maker station.<\/p>\n

A recording of actress Sally Phillips reading the Moz The Monster story will be available for download from johnlewis.com, Sky boxes and Google Home. Google Home customers will also be able to personalise their story choosing their own sounds effects.<\/p>\n

Teaming up with Partizan and Elbow band<\/span><\/strong><\/p>\n

Michel is represented by production company Partizan and is well known for directing one of the most awarded commercials of all time – Levis Drugstore. More recently he has been directing commercials for Gap, Nike, Coca Cola, Pandora and Apple.
\nCraig Inglis, John Lewis\u2019s Customer Director commented on the ad saying; \u00abThis year\u2019s Christmas campaign brings to life the power of children\u2019s imaginations and the joy of great friendships. Moz and Joe\u2019s story is magical and heartwarming and I\u2019m sure it will be loved by all of our customers, young and old.\u201d<\/p>\n

Michel Gondry said; \u201cWhen I told my ex girlfriend I was doing the next John Lewis Christmas film she said: You have big shoes to fill, this John Lewis commercial must make people cry, don\u2019t forget. Last week I showed it to her and she cried. Phew.\u201d
\nThe \u2018Golden Slumbers\u2019 track will be included in Elbow\u2019s \u2018Best Of’ album which will be released on November 24th.<\/p>\n

Guy Garvey, lead singer of Elbow said; \u201cThis project was such a pleasure. Michel Gondry and the song did all the work for us. We are really proud to be involved.\u201d<\/p>\n

The campaign started off at 8:00 am on 9th November<\/span><\/strong><\/p>\n

On 9th November at 8.00am, John Lewis launched its 2017 Christmas advertising campaign \u2018Moz The Monster\u2019 on johnlewis.com, social media channels and in its shops across the UK.<\/p>\n

The advert was first shown on TV the same day in the evening at around 9.30pm on Channel 4 and at approximately the same time it was also broadcast on all Sky\u2019s own channels.<\/p>\n

Just launched yesterday, there are already lots of parodies of #MozTheMonster hanging from You Tube. Some of them point to the Pixar film called Monsters S.A.<\/p>\n

Image over the headline.-<\/strong> Moz the Monster. \u00a9 adam& eveDDB \/John Lewis<\/span><\/p>\n

Related external links<\/span>:<\/strong><\/span><\/p>\n

#MozTheMonster (the ad)<\/a><\/span>
\n<\/a>
\nMonsterize yourself app<\/a><\/span><\/p>\n

Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n

Christmas is here.- Two little-great campaigns with pets inside by adam&eveDDB<\/a><\/span><\/p>\n

A fake took John Lewis Christmas season to over the million views last June<\/a><\/span><\/p>\n

#BusterTheBoxer goes viral, hundreds of parodies shared in social networks<\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Set to a cover version of The Beatles\u2019 song \u2018Golden Slumbers\u2019, recorded by British band Elbow, the two minute advert, by adam&eveDDB for John Lewis tells this year a heartwarming story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster called Moz who is living under his bed. The …<\/p>\n

Christmas 2017.- adam&eveDDB \u00abhires\u00bb blue monster Moz for John Lewis<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":8979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2118,6431,6434,4425,6432,6433],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/8977"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=8977"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/8977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/8979"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=8977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=8977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=8977"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=8977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}