{"id":9021,"date":"2017-11-11T09:51:13","date_gmt":"2017-11-11T08:51:13","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=9021"},"modified":"2017-11-11T09:51:13","modified_gmt":"2017-11-11T08:51:13","slug":"alibaba-launches-smart-brick-and-mortar-for-11-11-global-shopping-festival","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/alibaba-launches-smart-brick-and-mortar-for-11-11-global-shopping-festival\/","title":{"rendered":"Alibaba launches smart brick and mortar for 11.11 Global Shopping Festival"},"content":{"rendered":"<p>During the 11-11 Global Shopping Festival, Alibaba collaborates with 52 shopping malls to set up 60 new retail-powered pop-up stores across 12 cities in China. Consumers can visit a pop-up store of a cosmetics brand, for example, to experience an augmented reality (AR) lipstick trial.<\/p>\n<p>Nearly 100,000 stores available in 31 provinces and 334 cities throughout China will also re-converted into Tmall \u201csmart stores\u201d to bring a range of new retail experiences such as facial recognition payment and scan-and-deliver O2O shopping.<\/p>\n<p>New Retail will also be rolled out for community stores such as Rural Taobao service centers and neighborhood convenience stores.<\/p>\n<p>The 11.11 Global Shopping Festival has evolved from a 24-hour online sale into a 24-day festival season celebrated both online and offline from 31st October to 11th November.<\/p>\n<figure id=\"attachment_9026\" aria-describedby=\"caption-attachment-9026\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/TMall-virtual-tester.jpg\"><img decoding=\"async\" class=\"wp-image-9026\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/TMall-virtual-tester.jpg\" alt=\"\" width=\"890\" height=\"411\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/TMall-virtual-tester.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/TMall-virtual-tester-768x354.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-9026\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">TMall virtual tester. \u00a9 Alibaba<\/span><\/figcaption><\/figure>\n<p>Consumers around the world will enjoy promotions and offers from more than 140,000 brands and 15 million product listings. For Chinese consumers, who are increasingly aspiring for quality products and a wider range of choice, more than 60,000 international brands have been available to them across the Alibaba marketplaces.<\/p>\n<p>This year\u2019s Festival is the first time tever hat merchants and consumers have experienced New Retail, Alibaba\u2019s move to integrate online and offline shopping experiences.<\/p>\n<p>Daniel Zhang, Alibaba Group CEO said: \u201cThe 11.11 Global Shopping Festival is a large-scale business collaboration bringing together consumers, retailers, logistics companies, financial institutions, online as well as offline stores and shopping centers around the world. It is a grand stage for showcasing the New Retail initiative pioneered by Alibaba.\u201d<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Alibaba Global Shopping Festival 11.11 2017. Mercedes Benz Shanghai Arena. \u00a9 Alibaba.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/hBgi-7KqDPk\" target=\"_blank\" rel=\"noopener noreferrer\">Alibaba smart retail on 11.11 Global Shopping Festival<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/I5H0zQdEnsY\" target=\"_blank\" rel=\"noopener noreferrer\">TMall smart fitting room<br \/>\n<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/bwSZnZP7McQ\" target=\"_blank\" rel=\"noopener noreferrer\">TMall turns Chinese grandma convenience stores into smart retail<br \/>\n<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/WNIWK-EsQow\" target=\"_blank\" rel=\"noopener noreferrer\">Alibaba Smart retail pop up stores for 11.11 Global Shopping Festival<br \/>\n<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/rRr0IIhTeaU\" target=\"_blank\" rel=\"noopener noreferrer\">Tmall smart reatil Catch the cat game and promotional app<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the 11-11 Global Shopping Festival, Alibaba collaborates with 52 shopping malls to set up 60 new retail-powered pop-up stores across 12 cities in China. Consumers can visit a pop-up store of a cosmetics brand, for example, to experience an augmented reality (AR) lipstick trial. Nearly 100,000 stores available in 31 provinces and 334 cities &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/alibaba-launches-smart-brick-and-mortar-for-11-11-global-shopping-festival\/\"> <span class=\"screen-reader-text\">Alibaba launches smart brick and mortar for 11.11 Global Shopping Festival<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":9024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[6453,907,6458,6456,6455,6454,6457],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9021"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=9021"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/9024"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=9021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=9021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=9021"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=9021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}