{"id":9091,"date":"2017-11-15T17:14:46","date_gmt":"2017-11-15T16:14:46","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=9091"},"modified":"2017-11-16T00:27:55","modified_gmt":"2017-11-15T23:27:55","slug":"tmg-launches-first-media-agency-in-the-world-using-blockchain-contract-tech","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/tmg-launches-first-media-agency-in-the-world-using-blockchain-contract-tech\/","title":{"rendered":"TMG launches first media agency in the world using blockchain contract tech"},"content":{"rendered":"

TMG (The Marketing Group Plc) today announces the launch of TRUTH, the first media agency in the world to use blockchain smart contract technology.<\/p>\n

A blockchain is a continuously growing list of records which are linked and secured, using cryptography, to produce an immutable, distributed ledger.
\nBecause blockchains are transparent and secure by design, they are highly suitable for use in creating smart contracts, transferring funds and documenting the provenance of a supply chain.
\nMany experts believe that blockchain technology could have an effect as profound as that of the internet itself.<\/p>\n

TRUTH will be headed up by\u00a0Mary Keane-Dawson\u00a0who joined TMG earlier in 2017, and\u00a0Adam Hopkinson,previous Anyclip EMEA MD,\u00a0who joins as COO from 1st December.<\/p>\n

TRUTH has commissioned research, alongside London Research, among CMOs and others with budget responsibility for programmatic advertising, which demonstrates demand for a new honest agency model. Initial findings reveal that\u00a079% of those questioned are concerned about the level of transparency in programmatic advertising and over one third rate their trust in their agency as medium or low.<\/p>\n

TRUTH has been launched in response to the erosion of trust between advertisers, media agencies and media owners. The industry is ripe for innovation, where middlemen and the layers involved in media planning and buying can easily strip 80% of the value between brands and media owners. TRUTH’s use of blockchain technology revolutionises the traditional process, allowing for complete transparency for all involved.<\/p>\n

Mary Keane Dawson, CEO of TRUTH, said: \u00abBy bringing blockchain technology into the media world we will build a cleaner media supply chain with 100% transparency. We want to put the client first and believe this is the best way to do that.\u00bb<\/p>\n

Commenting on the new agency,\u00a0Adam Graham, CEO of parent company TMG, added: \u00abWe are entering a new dawn in data driven advertising and TRUTH will be at the heart of that. We know from our research that CMOs are demanding change. We will be that change.\u00bb<\/p>\n

TRUTH launches with offices in\u00a0London,\u00a0San Francisco,\u00a0Singapore\u00a0and\u00a0Sydney, providing a global solution for brands that want more transparency and better value.<\/p>\n

Image over the headline.-<\/strong> Mary Keane Dawson (CEO of TRUTH); Adam Hopkinson (COO of TRUTH) and Adam Graham (CEO of parent company TMG). TMG image (PRNewsfoto\/The Marketing Group Plc)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TMG (The Marketing Group Plc) today announces the launch of TRUTH, the first media agency in the world to use blockchain smart contract technology. A blockchain is a continuously growing list of records which are linked and secured, using cryptography, to produce an immutable, distributed ledger. Because blockchains are transparent and secure by design, they …<\/p>\n

TMG launches first media agency in the world using blockchain contract tech<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":9095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[4504,6486,6484,6483,6485],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9091"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=9091"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/9095"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=9091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=9091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=9091"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=9091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}