{"id":9219,"date":"2017-11-23T13:30:13","date_gmt":"2017-11-23T12:30:13","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=9219"},"modified":"2017-11-23T20:48:04","modified_gmt":"2017-11-23T19:48:04","slug":"opel-cambia-carat-mediacom","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/opel-cambia-carat-mediacom\/","title":{"rendered":"Opel, to change Carat for Mediacom in January 2018"},"content":{"rendered":"<p>Opel \/ Vauxhall has decided to change the media agency servicing the company. From January 1st 2018 Mediacom instead of Carat will manage the media investment of the auto maker worldwide. Carat has been serviciong Opel for the latest eight years.<\/p>\n<figure id=\"attachment_9225\" aria-describedby=\"caption-attachment-9225\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/Opel_Peter-Christian-Kuespert_Director-Ejecutivo-de-Ventas-y-Marketing.jpg\"><img decoding=\"async\" class=\"wp-image-9225\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/Opel_Peter-Christian-Kuespert_Director-Ejecutivo-de-Ventas-y-Marketing.jpg\" alt=\"\" width=\"890\" height=\"538\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/Opel_Peter-Christian-Kuespert_Director-Ejecutivo-de-Ventas-y-Marketing.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/Opel_Peter-Christian-Kuespert_Director-Ejecutivo-de-Ventas-y-Marketing-768x464.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2017\/11\/Opel_Peter-Christian-Kuespert_Director-Ejecutivo-de-Ventas-y-Marketing-300x180.jpg 300w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-9225\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Peter Christian K\u00fcspert (Executive Director Sales and Marketing Opel.). \u00a9 Opel.<\/span><\/figcaption><\/figure>\n<p>Opel is not the the only PSA Group brand that has chosen Mediacom to manage their ad investment in media. The agency belonging WPP Group will also be in charge of Peugeot, Citro\u00ebn and DS Automobiles.<\/p>\n<p>In the view of Peter K\u00fcspert, Executive Director of Sales and Marketing at Opel Automobile GmbH: \u00abMerging our advertising budget within the PSA Group will bring huge synergies, which will clearly improve our cost efficiency ratio from the beginning of 2018. We look forward to working with MediaCom. At the same time, I would like to express my gratitude to the Carat team, which has given us an excellent support over the years. \u00bb<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Electric car model Opel Ampera-e. \u00a9 Opel.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opel \/ Vauxhall has decided to change the media agency servicing the company. From January 1st 2018 Mediacom instead of Carat will manage the media investment of the auto maker worldwide. Carat has been serviciong Opel for the latest eight years. Opel is not the the only PSA Group brand that has chosen Mediacom to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/opel-cambia-carat-mediacom\/\"> <span class=\"screen-reader-text\">Opel, to change Carat for Mediacom in January 2018<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":9223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[1211,6534,6536,6535,6532,410,599,858,6538,6537,1118,6533],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9219"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=9219"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/9223"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=9219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=9219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=9219"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=9219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}