{"id":925,"date":"2015-09-30T12:28:14","date_gmt":"2015-09-30T10:28:14","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/?p=925"},"modified":"2015-10-01T01:53:26","modified_gmt":"2015-09-30T23:53:26","slug":"comscore-y-rentrack-se-fusionan-para-mejorar-las-metricas-de-audiencia-cross-platform","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/comscore-y-rentrack-se-fusionan-para-mejorar-las-metricas-de-audiencia-cross-platform\/","title":{"rendered":"comsCore y Rentrack se fusionan para mejorar las m\u00e9tricas de audiencia \u00abcross platform\u00bb"},"content":{"rendered":"<p>comScore Inc. y Rentrack Corporation anunciaron ayer que ambas compa\u00f1\u00edas hab\u00edan llegado definitivamente a un acuerdo de fusi\u00f3n mediante intercambio de acciones. La operaci\u00f3n\u00a0ya ha sido aprobada por sus respectivos consejoas de directores.<\/p>\n<figure id=\"attachment_899\" aria-describedby=\"caption-attachment-899\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2015\/09\/Rentrak_Comscoremerger_logos_tres.jpg\"><img decoding=\"async\" class=\"wp-image-899\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2015\/09\/Rentrak_Comscoremerger_logos_tres.jpg\" alt=\"Rentrak_Comscoremerger_logos_tres\" width=\"900\" height=\"217\" \/><\/a><figcaption id=\"caption-attachment-899\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">\u00a9 comScore y \u00a9 Rentrak<\/span><\/figcaption><\/figure>\n<p>Rentrack se convertir\u00e1 en una subsidiaria de comScore y cada acci\u00f3n de Rentrak tendr\u00e1 derecho a recibir 1,15 acciones de comScore. Una vez consumada la fusi\u00f3n, los accionistas de ComScore poseer\u00e1n aproximadamente el 66,5% del capital y los de Rentrak el 33,5% restasnte.<\/p>\n<p>La fusi\u00f3n permitir\u00e1 a comScore introducir un conjunto m\u00e1s amplio y preciso de soluciones para medir conjuntamente el consumo de medios y de publicidad en varias plataformas.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Imagen sobre el titular.-<\/strong> Logos \u00a0\u00a9 comScore y \u00a0\u00a9 Rentrak, respectivamente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>comScore Inc. y Rentrack Corporation anunciaron ayer que ambas compa\u00f1\u00edas hab\u00edan llegado definitivamente a un acuerdo de fusi\u00f3n mediante intercambio de acciones. La operaci\u00f3n\u00a0ya ha sido aprobada por sus respectivos consejoas de directores. Rentrack se convertir\u00e1 en una subsidiaria de comScore y cada acci\u00f3n de Rentrak tendr\u00e1 derecho a recibir 1,15 acciones de comScore. Una &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/comscore-y-rentrack-se-fusionan-para-mejorar-las-metricas-de-audiencia-cross-platform\/\"> <span class=\"screen-reader-text\">comsCore y Rentrack se fusionan para mejorar las m\u00e9tricas de audiencia \u00abcross platform\u00bb<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[760,761],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/925"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/914"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=925"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}