{"id":9459,"date":"2018-01-22T07:02:18","date_gmt":"2018-01-22T06:02:18","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=9459"},"modified":"2018-01-22T22:15:08","modified_gmt":"2018-01-22T21:15:08","slug":"smart-brick-mortar-convenience-store-amazon-go-opens-doors-to-the-public-today","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/smart-brick-mortar-convenience-store-amazon-go-opens-doors-to-the-public-today\/","title":{"rendered":"Smart brick &#038; mortar convenience store, Amazon go, opens doors to the public today"},"content":{"rendered":"<p>Amazon go, Amazon&#8217;s brick and mortar convenience store that enables clients just \u00abgrabbing the products and run\u00bb has finished the test period during which it has only been available to Amazon employees in Seattle.<\/p>\n<p>Today Amazon go opened its doors to the general public that will have the opportunity to live the experience of buying without paying in the box thanks to the combination of new technologies that Amazon has put to work together in this first of its kind convenience store.<\/p>\n<figure id=\"attachment_9456\" aria-describedby=\"caption-attachment-9456\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_890pix_puerta.jpg\"><img decoding=\"async\" class=\"size-full wp-image-9456\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_890pix_puerta.jpg\" alt=\"\" width=\"890\" height=\"524\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_890pix_puerta.jpg 890w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_890pix_puerta-768x452.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-9456\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Amazon go store in Seattle. \u00a9 Amazon.<\/span><\/figcaption><\/figure>\n<p>The Just Walk Out technology automatically detects when the customer takes a product from the shelf and when it places it back tracking these actions in a virtual command list. When the customer finishes his\/her purchase, he has nothing left to do but leaving the store. Shortly after leaving the point of sale, Amazon charges the purchase price on the customer&#8217;s account and sends a receipt to his\/her smartphone.<\/p>\n<figure id=\"attachment_9457\" aria-describedby=\"caption-attachment-9457\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_interior_890pix.jpg\"><img decoding=\"async\" class=\"size-full wp-image-9457\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_interior_890pix.jpg\" alt=\"\" width=\"890\" height=\"550\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_interior_890pix.jpg 890w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/01\/Amazon_go_tienda-piloto-en-Seattle_interior_890pix-768x474.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-9457\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Amazon go store in Seattle (interior). \u00a9 Amazon.<\/span><\/figcaption><\/figure>\n<p>We talked about Amazon Go on December 7th, 2016, when Amazon announced its opening in the test phase. We refer therefore to the article published on Eastwind Marketing (English edition). Interested in reading it?, just<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/amazon-brakes-the-line-with-its-first-brick-and-mortar-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a><\/span>.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Amazon smart convenience store in Seattle.\u00a0\u00a9 Amazon<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon go, Amazon&#8217;s brick and mortar convenience store that enables clients just \u00abgrabbing the products and run\u00bb has finished the test period during which it has only been available to Amazon employees in Seattle. Today Amazon go opened its doors to the general public that will have the opportunity to live the experience of buying &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/smart-brick-mortar-convenience-store-amazon-go-opens-doors-to-the-public-today\/\"> <span class=\"screen-reader-text\">Smart brick &#038; mortar convenience store, Amazon go, opens doors to the public today<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":9460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[213,4754,2640,417,6651,6454,184],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9459"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=9459"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/9459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/9460"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=9459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=9459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=9459"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=9459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}