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<\/a>Toyota will also run previously released spots including \u00abGood Odds\u00bb highlighting the real-life story of Canadian Para alpine skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist and the \u00abMobility Anthem\u00bb featuring mobility stories of individuals, ages 1 to 100, celebrating Toyota’s efforts to make movement better for everyone.<\/p>\n
\u00abStart Your Impossible\u00bb is a global corporate initiative that aims to inspire Toyota employees, partners and customers, and connect them with the company’s core beliefs,\u00bb said Noriaki Yamashita, General Manager of Sales & Marketing Support Division, Toyota Motor Corporation.<\/p>\n \u00abToyota believes that ‘mobility’ goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all,\u00bb said Ed Laukes, Group Vice President, Toyota Division Marketing, Toyota Motor North America. \u00ab‘Start Your Impossible’ tells the stories of exceptional human strength and triumph.\u00bb<\/p>\n Six different spots<\/strong><\/span><\/p>\n The Start Your Impossible global campaign is composed by six commercials:<\/p>\n \u00abFrozen\u00bb.- Showcasing iconic moments in Olympic and Paralympic history, \u00abFrozen\u00bb aims to further spark the conversation on global warming and the imminent impact that it may have on the beauty, hope and heroes of the Olympic and Paralympic Winter Games.<\/p>\n \u00abThin Ice\u00bb.- The human spirit is powerful and irrepressible. Where obstacles appear, exceptional people are ready to face the hurdles. American Olympic figure skater and medalist, Ashley Wagner returns to the ice with the idea that every day is a chance to dance, to move and to float across the ice.<\/p>\n \u00abLanes of Life\u00bb.- An optimistic celebration of life’s journey for six Olympic snowboarders: Eva Samkov\u00e1 (Czech Republic), Lindsey Jacobellis, (USA), Belle Brockhoff (Australia), Chlo\u00e9 Trespeuch (France), Carle Brenneman (Canada), and Isabel Clark Ribeiro (Brazil).<\/p>\n \u00abDreams\u00bb.- The smallest mistake could change an athlete’s dream, so could a small mistake on the road. \u00abDreams\u00bb showcases Toyota’s Guardian technology to coach you on the road.<\/p>\n \u00abMagic\u00bb.- Toyota’s Human Support Robot helps a bedridden young boy.<\/p>\n \u00abRunner\u00bb.- A man outruns pain, fear and doubt to take the most difficult step of his life.<\/p>\n \u00abJoin the Team\u00bb.- Dedicated to pure celebration of going after what we strive for, an ordinary boy has his moment as an Olympian realizing that with persistence he can soar.<\/p>\n Image over the headline.-<\/strong>Start your impossible global Winter Olympics campaign by Saatchy & Saatchi and Dentsu for Toyota. Caption of the ad Frozen.\u00a0<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n Start your impossible -Thin ice- (video)<\/span> \u00abStart Your Impossible\u00bb this is the name of the campaign shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and …<\/p>\n<\/a><\/a><\/a><\/a>
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\nStart your impossible -Frozen- (video)<\/span>
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\nStart your impossible -Runner- (video)<\/span>
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\nStart your impossible -Magic- (video)<\/span>
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\nStart your impossible -Lanes of life- (video)<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"