Mars, Incorporated announced today that it will remove all artificial colors from its human food products.
This movement, which is framed into the company’s commitment to meet evolving consumer preferences,
Many of the company’s products are already free of artificial colors, but now Mars expands this commitment across the range of the company’s chocolate, gum, confection, food and drink businesses.
Removing all artificial colors from a human food portfolio that features more than 50 brands poses a complex challenge. Mars’ strategy to achieve this goal includes partnering with suppliers to identify new ingredients and formulas that meet its rigid safety and quality standards, addressing all legal and regulatory requirements, and creating accessible ways to gather input and feedback from consumers throughout the reformulation process.
The company believes the process of developing alternative colors, ensuring their safety and quality, obtaining regulatory approval, and introducing the new ingredients across the entirety of its human food portfolio around the world will take about five years.
“We’re in the business of satisfying and delighting the people who love our products,” said Grant F. Reid, President and CEO of Mars, Incorporated. “Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish. Our consumers are the boss and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars.”
