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Cannes Lions 2018.- 84% more works entered by brands

Cannes Lions announced today its numbers for 2018 Festival showing an increased engagement from industry marketing leaders. Overall entry numbers are reduced due to the restructure of the awards and the Publicis 2018 pause Ascential Events confirmed that a total of 32,372 entries have been received into this year’s awards. Entries have come from 90 […]

15 June, 2018

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Further than tech in Budweiser FIFA World Cup campaign

Budweiser, the Official Beer of the FIFA World Cup, launched on 8th May “Light Up the FIFA World Cup” its global campaign for this sporting event including global advertising featuring the largest beer delivery to date (by drones), the deployment of eight million noise-activated Red Light Cups that light up in response to fan cheering, […]

12 June, 2018

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Russian rock band Psyrus shows the hacking power behind Trump’s behavior

The Russian rock band Psyrus has taken advantage of the controversy triggered by the suspected connection between Rusian hacking practices and the victory of President Trump in the latest POTUS elections to promote their latest single called Hitcher. The new wave rock/EDM crossover band from St Petersburg, composed by lead singer and MC Andrew K, […]

11 June, 2018

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Wongdoody takes first step towards integration with Infosys: Jane Oh Kim hired as new Strategy Planning Director

Ad industry veteran Jane Oh Kim has recently joined Wongdoody’s Strategy team as Director, Engagement Strategy & Planning. This hire comes after the purhcase of Wongdoody by Tata’s Infosys, a global leader in consulting, technology and next-generation services. Based outside the Los Angeles headquarters of the agency, Jane Oh Kim will will be working across […]

7 June, 2018

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There will be a Media Brand of The Year not a Media Person of the Year at Cannes Lions 2018

For the first time ever there will be a Media Brand of the Year instead of a Media Person of the Year at Cannes Lions 2018. Daniel Ek, Spotify Co-Founder & CEO, will accept this honour on behalf of Spotify’s more than 3,000 employees around the world. Ek, underscored “While I can appreciate that this […]

6 June, 2018

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Ogilvy express its restructuring under a single brand with new logo

Yesterday Ogilvy’s John Seifert unveiled the outcomes of the hard work started off in 2016, when he was named Worldwide Chairman & CEO of the Group, towards the one brand strategy. He did it through several exclusive interviews published on The Wall Street Journal and Campaign. As a serious media we can’t use the work […]

6 June, 2018

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Warc Awards.- Mc Donald’s Gaokao campaign wins Grand Prix in Effective Social Strategy

A campaign by BBDO China for McDonald’s, “Full-heart support during Gaokao”, has won the Grand Prix in the Effective Social Strategy category. During the run-up to Gaokao, the Chinese exam season, McDonald’s stood out with its ‘Full-heart support during Gaokao’ campaign by taking a different approach. Rather than promising to help students do better, the […]

6 June, 2018

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comScore launches Video Metrix® Multi-Platform in India

comScore, Inc. today announced the Indian launch of Video Metrix® Multi-Platform (VMX MP) providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices. The launch in India also includes the introduction of enhanced mobile video reporting for YouTube and its Partner channels, helping content producers that participate in the YouTube […]

6 June, 2018

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El Sol 2018.- Interview with Malcolm Poynton: “For me the great idea is paramount”

East eats West (East eats West) this was the title of the conference offered by Malcom Poyntom (Global Chief Creative Officer Cheil Worldwide) at the El Sol Festival held in its 2018 edition in Bilbao. Poynton talked with our editor, Eva González, for a few minutes, in an exclusive interview for our readers about the […]

2 June, 2018

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Sorrell, back to the ad arena with a new ad company called S4 Capital

If someone thought that Sorrell’s step down from WPP was the end…, nothing more far from the character of this businessman to the bones. At his 73 he is launching a new communications company for the XXI century through the transformation of an investment company initially focused on the health sector. Some hints before Derriston […]

30 May, 2018

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