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Google will add new Policy Manager tool to Google Ads next April, but just for advertisers

Google recently announced the launch of a new tool to make it easier for advertisers to ensure their creatives are compliant with Google’s policies, the new Policy Manager in Google Ads. Similar to the already existing AdSense Policy Center the new tool will give tips on common policy mistakes to help well-meaning advertisers and make […]

26 March, 2019

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Google and Facebook, to grab 60% of Internet marketing investment in 2019, WARC Global Advertising Trends report warns

Google and Facebook together took over half (56.4%) of money invested in the Internet advertising market during 2018, a share which WARC expects to rise up to 61.4% this year. This growth is squeezing other online media owners, as the pool of ad money available to them is now declining for the first time (down […]

21 March, 2019

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Google, to launch video game platform online named Stadia later in 2019

Stadia is a new video game platform, delivering instant access to the users’ favorite games on any type of screen, whether it’s a TV, laptop, desktop, tablet or mobile phone. The goal is making those games available in resolutions up to 4K and 60 frames per second with HDR and surround sound. The idea is […]

20 March, 2019

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How are they portrayed women in adverts?.- Marketing professionals tend to think they are doing well, but 45% consumers do not agree

The vast majority (91%) of marketing professionals believe that they are succeeding in showing women in their ads in a way that they create positive models worth to be followed. Against this oppinion, a 45% of the audience believes that the ads continue to show women in an inappropriate manner. At least this is what […]

8 March, 2019

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2018, the year of the Indian creativity, also in the effective side

Last year 2018 India has received lots of recognitions, not for the e-skills of its population, not for yoga or ayurveda, but by the commercial creativity of the local agencies from this Asian country. Brothers Pandei were presented the Lion of St. Mark at Cannes Lions. In Jannuary 2019 Piyush Pandey took on as Ogilvy’s […]

7 March, 2019

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Novak succeeds Buchner as CEO Fallon Worldwide

Rocky Novak has been promoted to Chief Executive Officer of Fallon Worldwide, overseeing the creative agency’s Minneapolis and New York offices. He succeeds Mike Buchner, a 35-year veteran of the agency who served in the CEO role since 2011, and has been named Chairman as of March 1. Novak was to date the Managing Director […]

6 March, 2019

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Accenture grows creative skills through Hjaltelin Stahl purchase in Denmark

Accenture has entered into an agreement to acquire Hjaltelin Stahl, a leading Danish creative agency. This well reputed and multi awarded agency by its ability to create unique and consistent cross-media experiences for its clients, will integrate into Accenture Interactive, boosting Accenture’s skills as an experiential agency in the Nordic countries and beyond. The acquisition […]

6 March, 2019

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Barceló Hotel Group appoints Nexa Digital Marketing as their digital agency for the UAE market

Spanish leading hospitality company Barceló Hotel Group has appointed digital marketing agency Nexa as its digital growth and marketing agency for their hotels in the Middle East region. Barceló Hotel Group currently operates four hotels in EAU but they have plans to expand the portfolio in this region in the coming months. Just at the […]

5 March, 2019

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Roku expands voice control choices adding skill for Amazon Alexa

Roku streaming player and Roku TV owners in the US can now control their Roku devices using Alexa. The new voice control compatibility further expands the flexibility and choice for how consumers control their Roku devices and get to their entertainment quickly. Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku […]

5 March, 2019

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TripAdvisor announces global rollout of its Sponsored Placements self service tool

TripAdvisor today announced the global rollout of Sponsored Placements, making the site’s advertising solution available to any accommodation business who shares live rates and availability with TripAdvisor. Sponsored Placements launched last year exclusively to accommodations with a Business Advantage subscription, and the global rollout now gives properties all over the world the opportunity to target […]

5 March, 2019

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