Just like consumer demand, enterprise adoption of AR and VR was given a significant lift by the pandemic.Both drivers support CS forecast.
54% of markeers are changing KPIs for effectiveness, migrating from click statistics to customer gain, and this is not a pandemic related change
1 in 7 professionals, leavingTheir Marketing jobs by negative behaviors or discrimination on age, family status, gender, race, disability, mental health…
Leaving aside the growth forecast, the Outlook includes commentaries on trends like multi brand in-game metaverses or the new creators-cinemas relations.
Digital ad spend, gaming as well as Internet access demand rise will continue after the pandemic rise but regulatory shifts challenge digital growthPwC says
The main takeaway for brands is a greater focus on agility, innovation and effectiveness, a trend likely to perpetuate digital media’s rapid growth in 2021
Currently Chief Strategy Officer of Publicis Groupe and Chief Executive Officer of Publicis New York, Carla Serrano adds now as well the role as President of Le Truc.
In-game exposure totalled 85% more screen time than national commercials. Nike scored the first, Nike scored the first, followed by Verizon, Gatorade, Bose and Pepsi.
Most brands were careful not to say anytihg about the pandemic or current events in their Super Bowl ads. Only two advertisers, Bud Light and Bass Pro Shops & Cabela’s, directly made reference to the challenges of the past year.
Women and athletes on Super Bowl LV ads still on the rise, new products and online calls to action down around a 50% compared to usual scores
Financial services & insurance brands increased share of voice the most. Robinhood and Guaranteed Rate were the newcomers
More certainty around Brexit and potential for vaccination paln to unlock economic growth make WARC believe the ad market can to top its 2019 peak this year
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