Major economies are stopping the activity in not essencial sectors to combat the contagion of the COVID-19, both this fact and the needed investments to
WARC forecast that global advertising spend is set to rise by 7.1% to $660bn this year, mainly boosted by a 13.2% growth in Internet investment,
Far from contracting the market Brexit seems healthy for adspend in the UK. At least till now, as investment in advertising rose 5.6% year-on-year to
Building a personal in-store shopping experience along with O2O options, will provide key advantages for brick & mortar apparel retailers as 55% of consumers still
Circa 59% of marketers are already utilising the capabilities of programmatic audio to some extent in Europe, but their spend is low. Over three quarters
WARC has found that Internet ad formats are set to reach the 47.7% share ($298.1Bn) of all media spend worldwide this year, and will account
Outdoor advertising has entered the EV charging points business or vice versa, as one may prefer. The mupi-charger or the charging station with digital screens
Google and Facebook together took over half (56.4%) of money invested in the Internet advertising market during 2018, a share which WARC expects to rise
The vast majority (91%) of marketing professionals believe that they are succeeding in showing women in their ads in a way that they create positive
The latest report on Advertiser’s agency remuneration and satisfaction shows that while big multinationals keep on moving towards output-performance and value based agency remuneration models,
With 65% of all money spent on advertising in digital media being already traded progammatically, the investment growth in ad spaces through this kind of
The Times, The Daily Telegraph, The Sun and The Guardian started last week to commercialise their digital inventory from a single sales point to agencies
Any difficult trouble to solve or just looking for great ideas for your business?.
As the father of “Lateral Thinking”, Edward de Bono, found, the answer not always is where step by step logical thinking guides your search.
Frecuently creative ideas come from a sector, solution or person as far from your business as an ant and a drone can be one from each other.
Let’s help you finding ‘the IDEA’
![Shor film:“Il est cinq heures, Paris s'éveille”, an 8 minute short film with music video inspired by the iconic 60s French track ‘Il est cinq heures, Paris s'éveille’ (a song by Dutronc, Lanzmann & Segalen) The short is one of the pieces of the new global brand platform and tagline titled: “très paris” [very paris] launches on 17/1172020 . Agency: FRED & FARID Los Angeles /Client: Longchamp/Production company: CANADA/Post production: La Metropolitana.](https://i.pinimg.com/236x/28/98/65/289865c87af6df926817bd5e9b528c55.jpg)