The main takeaway for brands is a greater focus on agility, innovation and effectiveness, a trend likely to perpetuate digital media’s rapid growth in 2021
Currently Chief Strategy Officer of Publicis Groupe and Chief Executive Officer of Publicis New York, Carla Serrano adds now as well the role as President of Le Truc.
In-game exposure totalled 85% more screen time than national commercials. Nike scored the first, Nike scored the first, followed by Verizon, Gatorade, Bose and Pepsi.
Most brands were careful not to say anytihg about the pandemic or current events in their Super Bowl ads. Only two advertisers, Bud Light and Bass Pro Shops & Cabela’s, directly made reference to the challenges of the past year.
Super Bowl LV.- Women and athletes in ads still on the rise, new products and online calls to action down around a 50%
Women and athletes on Super Bowl LV ads still on the rise, new products and online calls to action down around a 50% compared to usual scores
Super Bowl LV.- While automotive reduced TV airtime financial services and restaurants almost doubled
Financial services & insurance brands increased share of voice the most. Robinhood and Guaranteed Rate were the newcomers
More certainty around Brexit and potential for vaccination paln to unlock economic growth make WARC believe the ad market can to top its 2019 peak this year
Major economies are stopping the activity in not essencial sectors to combat the contagion of the COVID-19, both this fact and the needed investments to
WARC.- Internet ad investment to grow 13.2% totalising $335.4Bn, over a half of global ad spend in 2020. The ‘duopoly’ Alphabet-Facebook expected to grab 35 cents in every ad dollar
WARC forecast that global advertising spend is set to rise by 7.1% to $660bn this year, mainly boosted by a 13.2% growth in Internet investment,
Far from contracting the market Brexit seems healthy for adspend in the UK. At least till now, as investment in advertising rose 5.6% year-on-year to
The need to see, touch and try on clothes + O2O + personalisation provides an edge to brick & mortar vs. online, says NPD Group Report
Building a personal in-store shopping experience along with O2O options, will provide key advantages for brick & mortar apparel retailers as 55% of consumers still
Programatic spend on audio, currently low in Europe, but advertisers maturing to rise investment in next 18-24 months
Circa 59% of marketers are already utilising the capabilities of programmatic audio to some extent in Europe, but their spend is low. Over three quarters