Worldwide unit sales of headsets are expected to reach 11 million in 2021, up almost 50% from 2020, according to the latest forecast by technology market analyst firm CCS Insight. This has led the company to broadly confirm, with a minor increase, its previous forecast; it now expects 71 million VR and AR devices to be sold in 2025, with a manufacturer value of $22 Bn.
Just like consumer demand, enterprise adoption of AR and VR was given a significant lift by the pandemic, with companies accelerating their adoption of out-of-the-box solutions to enable remote assistance, collaboration and training. Both demand drivers support CS foretell for growth in the sales of VR and AR devices.
$13 million in sales to companies by 2025
“In this next phase, where remote and hybrid work remains a central tenet of business transformations, we see organizations rapidly expanding the scope of extended reality, integrating the technology with their existing systems and security infrastructure as it becomes more embedded in their processes,” says Angela Ashenden, Principal Analyst for Workplace Transformation at CCS Insight.
A growing number of devices in companies that have already adopted extended reality complements growth coming from the spread of the technology among new adopters in the business sector. Altogether, enterprises are expected to account for 18% of VR and AR unit sales in 2021; in 2025, business around the world will buy over 13 million extended reality devices.
A forecast pending from some kind of devices yet to be launched
CSS underscores that this forecast for such a young market carries a lot of unknowns, and one of them is nested in segments of the market that are yet to appear.
“For the VR and AR market to reach 71 million units in 2025, we expect to see the arrival of attractive AR smart glasses targeted at tech enthusiasts, as well as lower-priced VR devices that use the processing power of smartphones”, explains Koytcheva.
CCS Insight expects both segments to emerge in the next two years, before starting to have a noticeable impact in 2025, when over 10 million consumer AR smart glasses, and almost 8 million VR devices that tether to a smartphone are projected to be sold worldwide.