IHG and Rakuten sign the hotel multinational’s first ever MoU with a Japanese travel reservation service

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies today announced that they have signed a memorandum of understanding (MoU) with Rakuten Group Inc.’s travel reservation service Rakuten Travel.

Under this MoU, the leading online travel agency in Japan and IHG will collaborate on a seamless travel booking experience linking the two companies’ loyalty programs.
This is the first time that IHG has signed an MoU with a Japanese travel reservation service.

IHG and Rakuten Travel will carry out discussions with the aim of improving services and customer experiences for members of IHG One Rewards, the loyalty program run by IHG, as well as Rakuten and its flagship loyalty program, Rakuten Points. Details of specific initiatives based on the MoU will be announced in the near future.

IHG is committed to offering unparalleled value for IHG One Rewards members, through collaboration with a diverse network of partners around the world.

Image over the headline.- Left to right: Kenneth Macpherson (CEO IHG Hotels & Resorts Europe, Middle East, Asia and Africa ), Heather Balsley (Chief Custommer Officer at IHG Hotels & Resorts), Kazunori Takeda (Senior Executive Officer at Rakuten and Yoshiyuki Takano (General Manager at Marketing at Rakuten, Inc.) Image, by courtesy of IHG Hotels & Resorts.