GAC Motor, China’s fastest-growing automaker, has announced the establishment of GAC Motor International Company (GAC Int) to manage GAC Motor’s overseas businesses.
“The International Company will support GAC Motor’s goal of building a world-class brand,” noted Yu Jun, President of GAC Motor. “We are creating a long-term plan for the future and are looking forward to an open, encompassing and win-win partnership with our dealers, which will allow us to explore the broad global market, and draw an even more beautiful new blueprint together.”
Recruiting global R&D talent overseas
GAC Motor has already made several achievements in building a global research and development (R&D) network as well. Its Silicon Valley R&D center is now acting as a platform for gathering talent, integrating advanced technologies and strengthening cross-border cooperation. The established GAC Los Angeles Advance Design center is responsible for developing forward-looking vehicle designs, interactive features and market-relevant branding, while the Detroit R&D center is currently in its preparatory stage and will focus on developing vehicles and technologies for the North American market.
Next June, GAC will embark on its third overseas talent recruitment tour in Europe cities, including Stuttgart, Munich and Paris, to attract bright talent in the areas of R&D, smart technologies, vehicle design, production management and marketing.
Building a world class brand and first subsidiary in Russia
“It is our goal to become a world-class brand and a global enterprise that contributes to the development of the future of mobility. We will continue to explore the global market, working with our partners, suppliers and distributors to support the development of our business,” said Yu.
Regional offices will be set up in the Middle East, Africa, South America and other regions when appropriate in order to better support the business development with local distributors. A subsidiary in Russia will soon start operation as well, further reaching out to the Eastern European market.
The International Company will provide GAC Motor with an integrated platform for overseeing all of its international subsidiaries and regional offices including its U.S. company, as well as managing its assembly plants. It will also help GAC Motor improve its strengths in terms of organizational structure and employees.
GAC Motor International (HK) Ltd will also be established as an international trading platform of the company’s export business. It will facilitate the business policy execution and the market campaign support as well.
More presence at international trade fairs
After successful exhibitions at NAIAS and NADA, GAC Motor will participate in the Paris Motor Show, Los Angeles Auto Show and the Moscow International Auto Show later this year to further enhance the brand image persistently.
Established in 2008, Guangzhou Automobile Group Motor CO., LTD (GAC Motor) is a subsidiary of GAC Group which ranks the 238th among the Fortune Global 500 companies.
GAC Motor ranked the first among all Chinese brands for five consecutive years in J.D. Power Asia Pacific’s China Initial Quality Study SM
Image over the headline.- Yu Jun, President of GAC Motor, Introduces the Company’s Global Expansion Strategy. © GAC.
