February 2011

Buying advertising as one buys screws

According to InfoAdex, ad investment in media reaches today in Spain the €14.900Bn, around a 1.33% of GDP. To this amount it must be added

Women_IJMA3_Quintopoder_primavera arabe_egipto_February_2011_demonstrations_at_Alexandria,_Egypt_(27)_Moe_IMG_0171

The rise of the “Fifth Power”

shouldn’t we consider the citizens of the Internet archipelago as the “Fifth Power” and act bearing this fact in mind?