The first thing one thinks in view of the list of winners of the 58th International Festival of Creativity, held recently in Cannes (France), is
Any difficult trouble to solve or just looking for great ideas for your business?.
As the father of “Lateral Thinking”, Edward de Bono, found, the answer not always is where step by step logical thinking guides your search.
Frecuently creative ideas come from a sector, solution or person as far from your business as an ant and a drone can be one from each other.
Let’s help you finding ‘the IDEA’
