Burberry has made a milestone double announcement today. The luxury fashion company will no longer destroy unsaleable products and also will not use real fur as a component in their products any more.
Marco Gobbetti, Chief Executive Officer, commented: “Modern luxury means being socially and environmentally responsible.
This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
There will be no real fur in Riccardo Tisci’s, debut collection for Burberry later this month, and we will phase out existing real fur products.Tisci, to date Creative head at Givenchy, was appointed Chief Ceative Officer of the brand in March this year.
The use of real fur by Burberry has been restricted for many years to rabbit, fox, mink and Asiatic racoon. Going forward, these and Angora will be banned.
The fur ban does not mean that Burberry will no longer use real leather in their products, in fact the Group announced last May that it had signed the purchase of a luxury leather-goods business owned by its longstanding Italian partner CF&P. CF&P employees, including the team of expert craftsmen who have worked closely with Burberry for more than a decade, will transfer to the Company on completion of the transaction, expected later this year.
In the past year, Burberry set a partnership with sustainable luxury company Elvis & Kresse to transform 120 tonnes of leather offcuts into new products over the next five years. Half of the profits from this will be donated to charitable causes focused on renewable energy.
The company has also supported the Burberry Foundation in establishing the Burberry Material Futures Research
Last April Sharon Baurley was appointed as Chair of the Burberry Material Futures Research Group.
Last April, Sharon Baurley was appointed as Chair of the Burberry Material Futures Research Group.
In May 2018, the Group became a core partner of the Make Fashion Circular Initiative convened by the Ellen McArthur Foundation.
All of the steps mentioned in this post along with some other more are framed into the company’s Responsibility agenda to 2022.
This program was launched in 2017 and is focused in three goals: driving positive change through 100% of Burberry’s products; becoming carbon neutral (currently third of the way to reach this goal)as well as revaluing waste; and positively impact one million people.
Image over the headline.- Top model wearing a Burberry cloth coat and holding a Burberry leather handbag. © Burberry.
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