Henkell & Co.’s Mionetto USA and Freixenet USA announce the formation of Freixenet Mionetto USA as of January 2019, with company headquarters in White Plains, New York. The company will offer global and domestic expertise with an unparalleled portfolio of premium, iconic sparkling wine brands from renowned producers around the world.
Enore Ceola, future co-Managing Director of Freixenet Mionetto USA in charge of Sales and Marketing underscored: “I’m very excited for the opportunity to take this outstanding portfolio to new heights, at a time when the sparkling wine category is driving the overall wine growth.”… “Freixenet Mionetto USA has market leading brands in the categories of Cava, Prosecco and domestic sparkling with Gloria Ferrer. This will provide an unparalleled offering and strategic insights to our business partners,”
Freixenet Mionetto USA, the United States subsidiary of Henkell Freixenet will rank among the six leading sparkling wine companies around the world.
The formation of Freixenet Mionetto USA comes after the Hevia and Bonet had sold their shares inthe capital equity of Freixenet S.A. to the German Henkell & Co. Group.
After a capital increase, the Honorary President of Freixenet, José Ferrer Sala, together with José Luis Bonet own 50% of Freixenet S.A. while Henkell has the remaining 50%.
Once executed the sale operation, the new Board of Directors of Freixenet is headed by two co-chairs: José Luis Bonet and Dr. Albert Christmann, General Partner of Dr. August Oetker KG.
Other members of the board at Freixenet are: Demetrio Carceller Arce, President of Damm S.A, Pedro Ferrer and Dr. Andreas Brokemper, spokesperson for the management of Henkell, the latter also are the CEOs of Freixenet.
Three directors will co-manage Freixenet Mionetto company in the USA
Freixenet Mionetto USA will be led by three co-Managing Directors: Mionetto USA’s Enore Ceola and Simone Gentilini and Freixenet USA’s Tom Burnet.
Enore Ceola, who established Mionetto USA 20 years ago, will focus on and oversee Sales and Marketing.
Gentilini, who has played an integral role in the company’s growth as a Mionetto USA executive for 12 years, will continue to oversee Finance, Administration and Operations.
“This is an exceptional moment for a company that has scaled and reached incredible milestones in a competitive and leading global market, such as the US,” said Gentilini. “We enthusiastically accept the challenges ahead in furthering the development of these brands while strengthening and building a great business. We are committed to the long-term business plan of successfully establishing Freixenet Mionetto USA as the category leader,“
Burnet, President of Freixenet USA for nearly 10 years, has successfully developed the Freixenet USA and Gloria Ferrer business through innovation and strong executive leadership, will focus on the Gloria Ferrer winery operations and Retail Operations/Direct to Consumer business.
“Great companies all have two things in common – terrific people and strong consumer-driven brands. Freixenet Mionetto USA already has a strong foundation and there is an exciting opportunity to build upon these assets,” Burnet said.
Joseph LoSardo has been appointed Senior Vice President of Sales, managing sales and working closely with our distributor partners and internal sales team.
Greg Berumen, Vice President of Marketing of the Mionetto portfolio and Jane Scott, Vice President of Marketing of the Freixenet Portfolio, will jointly lead the Marketing Department.
Mike Crumly will continue to manage the Gloria Ferrer vineyards, winemaking and production as Vice President of Production. Geraldine Flatt will continue to manage Gloria Ferrer’s Hospitality and Direct to Consumer business and has been appointed Vice President of Human Resources for Freixenet Mionetto USA.
The existing Freixenet USA New York City and Sonoma office staff will relocate to the Freixenet Mionetto USA headquarters in White Plains NY and Gloria Ferrer winery in Sonoma respectively. The White Plains, NY headquarters will undergo expansion and remodeling to accommodate the larger teams and evolve to the smart office concept.
Premium wines portfolio
Freixenet Mionetto USA premium commercial portfolio spans wines from producers who are benchmarks within their respective regions and categories, including: Freixenet (Barcelona), Freixenet Prosecco (Veneto), Mionetto (Valdobbiadene), Segura Viudas (Barcelona), Gloria Ferrer (Sonoma), Mia (Barcelona), Henkell (Wiesbaden), Alfred Gratien (Champagne), Gratien & Meyer (Loire), Bollicini (Italy), WindVane (Sonoma), Schloss Johannisberg (Rheingau), Livio Felluga (Friuli), Castello di Monsanto (Tuscany), Monrosso (Tuscany), Capezzana (Tuscany), Pertinace (Piedmont), Rocca Sveva (Veneto), ReMidas (Veneto), Cavas Hill (Penedès), 50° Riesling (Rheingau), Esperto (Veneto), Rocca Sveva (Italy), Esperto (Veneto), Voveti (Veneto), René Barbier (Catalunya), Acordeón (Mendoza), Deakin Estate (Mildura) and Katnook (Coonawara).
About Henkell and Freixenet
The Henkell & Co. Group is part of the Oetker Group. It has presence in 22 countries through its subsidiaries that export to more than 100 markets around the world. Henkell is a leader in the wine market, sparkling wine segment, prosecco and several liquors in many countries. As producer, Henkell’s portfolio includes world leading brands such as Henkell and Mionetto.
Freixenet is a family business established in 1914 with roots dating back to 1861. It is the largest exporter of beverages in Spain, as well as the world’s largest producer of cava wine. The company is headquartered in Sant Sadurní d’Anoia, Barcelona.
The Group, which operates 20 wineries in three continents, owns such iconic brands as Freixenet, Mederaño, Mia, Segura Viudas and Gloria Ferre. Freixenet has subsidiaries in 19 countries and wineries in the best wine producing regions in the world, such as Spain the United States, Argentina, France and Australia. Freixenet Group exports its brands to 109 countries.
Image over the headline.- Dr. Albert Christmann, General Partner of Dr. August Oetker KG and co-Chairman of Freixenet Board of Directors -right- and Enrique Hevia spokesperson for the selling partners of Freixenet Group. © Frexenet.
